Expert collaborator, leading cross-functional teams to synchronize strategies, optimize operations, and deliver impactful, data-driven insights for strategic decision-making.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work History
Director, Strategy Planning & Analytics
Samsung Electronics
Seoul
05.2024 - Current
Directed global brand and event strategy and execution for major campaigns and events across APAC, EMEA, and North America, managing $100M+ budgets.
Architected and executed a strategic roadmap for D2C transformation, establishing clear KPIs and cross‑functional alignment.
Instituted AI‑powered personalization and automation, yielding a 25% uplift in conversion and 15% cost reduction.
Led global collaboration between HQ and subsidiaries for Product, Event and market launches.
Principal Financial Analyst, Global Operations HDD, Flash & IT
Western Digital
11.2021 - Current
Leads cross-functional effort amongst Operations, IT, Global Ops Finance, and Finance Systems team to drive ad-hoc initiatives business cases, and offer accurate financial analyses for Western Digital Business Units: HDD & Flash
Leads and assembles Executive Level Monthly Business Review with CFO, COO and CIO and Quarterly Board of Directors Review
Innovated and developed a systematic Executive Leadership Spend Management Reporting tool for CFO, COO & CIO
Built and automated the forecast tool to consolidate 90% of Western Digital Capex Forecast Model for Quarterly, Yearly, and longrange Fiscal Planning
Created a KPI Financial tracking model to track PO spending weekly for Global Manufacturing & R&D Business Units to drive cash preservation and free cash flow
Recognized and awarded the 'Create What's Next' Exceptional Impact Award from CFO & 'Center of Innovation' award for $100M OPEX reduction in Fiscal 2023 from CIO
Senior Finance Business Partner, Go-to-Market Sales FP&A
Autodesk
11.2020 - 10.2021
Responsible for planning, communicating, and executing the worldwide headcount, COGS, and OPEX forecast & actuals with less than a 1% variance allowance
Led monthly forecast reviews with business partners, Sales Directors, and Sr. Finance Director to support business decisions for the SVP of Customer Success
Modeled self-serve headcount tool for Business Partners & Sales Directors to provide insights and make inform hiring decisions
Built financial models for Worldwide Field Ops & Talent Requisition Leadership for strategic planning and revenue generating initiatives
Lead Analyst, Corporate & Retail Development FP&A
Apple Inc.
05.2017 - 11.2020
Key Retail Development Finance partner and budgets owner for Apple Retail Global Flagships from Site Selection to Store Openings (Fifth Avenue, Carnegie Library, Milan, Champs Elysee, Marunouchi, Sanlitun China, Valley Fair & others)
Key business partner to Corporate Development (Apple Park Campus) and Retail Research & Development and Store Operations team to analyze, forecast, plan, and strategy execution for over 100+ initiatives
Managed 30+ projects on tight deadline with Capital Expenditure ranging from $10M-$1B and droved month & quarter end cost reporting
Developed the Quarterly Retail Store Snapshots for Executive Leadership & Apple Board of Directors
Built Self-serving Excel Cost Models for Business Partners to analyze construction spend elements and variances on savings and overages
Built Tableau Dashboards to visualize data for actionable insights for Leadership to make business decisions on Corporate Strategy
Created detailed training documents for new hire and new manager onboarding while improved on Retail Operations processes
Senior Financial Analyst, World Wide Retail Finance Operations
Apple Inc. & Apple China (Shanghai Branch)
08.2012 - 05.2017
Collaborated and coordinated local China Tax issues and Government policies between cross-functional groups in Business, Procurement, Tax, and Legal from Cupertino, Beijing to Shanghai
Improved efficiency by 25% in the local payment process, developed the China Red Font Fapiao process and prepared cost allocation for Quarterly Finance close
Managed & maintained 1000+ PRs, POs, and goods receipts for Visual Merchandising, Marketing, Training, Store Ops, HR & Preservation globally with a budget exceeding $1B +
Simplified the China Shipping & Invoicing Process and improved efficiency in the China Oversea Trade Payment & Customs Clearance process which shorten the clearance time from weeks to days
Recognized by Finance and Global Business Solutions Leadership for service excellence for over 95% on-time payment accuracy
Chief Negotiator and Customer Success Manager
Roundleaf Inc & Sympal Consulting
07.2009 - 03.2012
Negotiated over 100+ consumer & small businesses with debt management & relief with major banks and lenders: JP Morgan Chase, Wells Fargo, Bank of America and Citi Bank
Education
Executive Master of Business Administration -
Quantic School of Business And Technology
02.2023 - 07.2024
BA - Business Management Economics
University of California, Santa Cruz
Santa Cruz, CA
08.2007 - 08.2009
Skills
Market Research
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Interests
Philanthropy
Stand up Comedy
Cooking: BBQ
Travel
Badminton
Basketball & Soccer
Marvel Comics
Professional License And Certificate
Accidental, Life & Health Insurance License - California, 12/01/21, Active, 0E93902, California Department of Insurance
Notary Public - California, 01/01/22, Commissioned, 2392143, California Secretary of State
Teradata SQL for Business Users, 07/01/19, Teradata University
SmartSheet Essential, 12/01/22, Active
Languages
English
Bilingual or Proficient (C2)
Chinese (Mandarin)
Bilingual or Proficient (C2)
Chinese (Cantonese)
Bilingual or Proficient (C2)
Vietnamese
Advanced (C1)
Korean
Elementary (A2)
Accomplishments
Awarded 'Exceptional Impact Award' for achieving $100M OPEX reduction in Fiscal 2023, demonstrating strategic impact.
Automated a forecast tool consolidating 90% of Western Digital's Capex Forecast Model, improving fiscal planning efficiency.
Instituted AI‑powered personalization and automation, yielding a 25% uplift in conversion and 15% cost reduction.
Timeline
Director, Strategy Planning & Analytics
Samsung Electronics
05.2024 - Current
Executive Master of Business Administration -
Quantic School of Business And Technology
02.2023 - 07.2024
Principal Financial Analyst, Global Operations HDD, Flash & IT
Western Digital
11.2021 - Current
Senior Finance Business Partner, Go-to-Market Sales FP&A
Autodesk
11.2020 - 10.2021
Lead Analyst, Corporate & Retail Development FP&A
Apple Inc.
05.2017 - 11.2020
Senior Financial Analyst, World Wide Retail Finance Operations