A LAN (CHLOE) KIM

• Leadership & Coordination: Directed 4 AE teams, coordinating with Creative and media departments to deliver integrated outcomes.
• Strategic Expertise: Executed end-to-end campaigns from brand strategy to performance media, designing campaigns to achieve KPIs such as brand awareness, loyalty, conversion, CPA, and ROAS.
• Key Clients & Campaigns:
  Business Consulting: CJ OnStyle, DAOL PE, Samdasoo
  IMC Campaigns: Kellogg’s, MaryRuth, Binggrae, Paris Baguette, Taylor, etc.
  Brand Experience (BX): Tefal Engage Campaign, SpongeBob 25th Pop-Up, Kakao Bank Pop-Up, etc.
• Notable Results:
  Kellogg’s “Protein Zero” achieved record-breaking sales.
  Binggrae new product IMC led to 90% sales growth.
  Tefal campaign achieved 150% of KPI participation.
  SpongeBob Busan event recorded “open run”.
  Taylor campaign improved CPA efficiency by 30%.
• Proposal & Presentation Excellence: Excellent proposal writing, persuasive presentation skills.

Major Account Management

• Managed exceeding KRW 10 billion annually for major brands such as Nespresso and Cuckoo, gaining experience across both legacy media and performance marketing.
• Drove 200% sales growth for Nespresso Vertuo during the pandemic.

Collaboration Skills

• Strengthened collaboration capabilities by working within a 400-member organization, developed interpersonal communication skills as an AE, enabling colleagues to deliver their best performance.

Global brand mangement

Annual marketing/advertising operation of Henkel's Persil and MLA.

In-house Operations & Cross-functional Understanding

• Gained strong understanding of co-work systems between marketing and other divisions such as sales, manufacturing, distribution, and CRM, developing the ability to think from the client’s perspective.
• Executed the “Truth of Juice” campaign featuring actress Lee Young-ae.

Acquired Core AE Skills and Competencies

• Executed legacy media advertising for noodle and snack brands, while supporting international marketing and sales in North America, Japan, and Southeast Asia.