Anderson Chen
Sales Manager
Toronto
Summary
Dynamic Sales Manager with strong organizational and customer development skills that utilizes company resources to maximize profits, develop low account management costs and strengthen account relationships. Values customer service and relationship building as much as revenue and profit generation.
Overview
6
6
years of professional experience
Work History
Territory Sales Manager
Lindt & Sprungli
02.2023 - Current
- Exceeded targets by building, directing, and motivating high-performing sales team
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations
- Targeted prospects in other territories through careful research of competitor products, services, and trends
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
Sales Development Manager
Coca-Cola Canada
01.2020 - 01.2023
- Oversaw 200+ accounts in Toronto GTA area including National Gas Stations, Key Accounts, Independent Grocery Stores, Post-Secondary Schools, and Food Chains
- Leveraged frequent planned visits with accounts to identify sales potential and capitalize on opportunities
- Identified and developing new business opportunities with Local Convenience stores and Food service operator chains that do not have a direct relationship with Coca Cola
- Sold customer promotional plans, incremental displays and equipment placements that include annual Customer Marketing Agreements, and aligned with the customer's and the Coca-Cola business objectives and strategies
Account Development Manager
Coca-Cola Canada
11.2018 - 01.2020
- Managed 400+ business accounts in Durham Region including, Gas Stations, Local Convenience Stores and Local Restaurants
- Evaluated opportunities for new and existing customers and developed a customized business plan addressing the critical needs of the customer
- Negotiated the pricing, delivery structure and terms for each sales and service agreement
- Recognized for superior performance for generating revenue increase of 30% in my first three months into the position and increased the energy drinks portfolio by $100,000 in 2019
Inside Sales Specialist
Coca-Cola Canada
01.2018 - 11.2018
- Collected information on sales and service issues to coordinate team-wide resolutions
- Developed and deepened customer relationships to drive revenue growth
- Answered customers' questions regarding products, prices, and availability
- Applied mathematical skills to calculating amounts, negotiating prices, and setting up contracts
Education
Master of Science - Quantitative Management
New York University Stern Business School
New York, New York05.2025
Bachelor of Arts - Economics
University of British Columbia
Vancouver, British Columbia05.2014
Skills
Business Growth and Retention
Timeline
Territory Sales Manager
Lindt & Sprungli
02.2023 - Current
Sales Development Manager
Coca-Cola Canada
01.2020 - 01.2023
Account Development Manager
Coca-Cola Canada
11.2018 - 01.2020
Inside Sales Specialist
Coca-Cola Canada
01.2018 - 11.2018
Master of Science - Quantitative Management
New York University Stern Business School
Bachelor of Arts - Economics
University of British Columbia
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