Annie, Hyo-eun LEE
Digital Marketing Manager
Seoul
Summary
Forward-thinking Digital Marketer experienced working with cross-geo/functional teams to achieve marketing and brand development goals of lead generation, customer acquisition and brand awareness. Skilled in pay-per-click advertising and sales marketing automation. Collaborates cross-functionally to create, execute and optimize fresh digital approaches.
Overview
9
9
years of professional experience
Work History
Regional Digital Marketing Manager
Schneider Electric East Asia Zone
03.2022 - Current
- Developed and implemented successful 9 x multi-country targeted digital marketing campaigns at the zone level to drive customer engagement and generate the marketing influenced pipeline and order.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Collaborated with cross-functional teams (global and local) to develop integrated marketing campaigns that effectively promoted products and services.
- Performed as a East Asia Zone Sales and Marketing Automation Platform (Marketo) Power User and trained 5 countries SMA Power Users to upskill the expertise
- Consult the countries' ABM strategies and successfully executed Account Based Marketing campaigns for Consumer Packaged Goods market segment across 5 countries
- Led Innovation Summit Paris 2024 (hosted on Apr 4-5) Demand Generation workstream managing 6 team members, resulting in 2,635 registrations, 1,865 attendees including 383 CEOs & C-level attendees,194M eur New pipeline generated
Channel & Segment Marketing Leader
Schneider Electric Korea
1 2021 - 02.2022
- Responsible for Power Product, Home & Distribution, Digital Energy business marketing communication
- Set Annual Marketing Plan with the sales team and prioritized resilient channel & segment marketing activities
- Thought Leadership & PR: Identify the speaking opportunities aligning with business for Building of the Future, Electric Vehicle Battery, Sustainability, and develop the Press Release kit targeting new rising segments
- Channel & Segment based campaign: Launch & promote customized web service for specifier channel and deploy e-commerce promotion with B2B distributors
- Developed Account Based Marketing strategies and execute it for Data Center, Semiconductor, Marine segment
Marketing Communication Specialist
Schneider Electric Korea
1 2018 - 12.2020
- Responsible for Industrial Automation (including Process Automation) business marketing communication
- Drive awareness and generate demands through various owned events, 3rd party exhibition, and digital marketing campaigns targeting Original Equipment Manufacturing (OEM), End Users in Semiconductor, Consumer Packaged Goods, Oil & Gas Petrochemical segments
- Led Demand Generation in the Innovation Summit Korea 2018 - Website development, Registration journey, External promotion, Onsite promotion, Live broadcasting (YouTube, Facebook)
- Managed social media channels from YouTube, Facebook, Naver Blog, Kakao Talk Plus - publishing content and optimizing the engagement performance
- Led Employer Branding and Social Media project; 'University Ambassador Program 2019-2020'. Recruit +30 ambassadors and published +100 assets across social media channels
- Performed as Korea Digital Customer Experience lead for 6 months from Jan-Jun, 2018, covering website and mySchneider management
Sales & Marketing Manager of B2B Team
Fast Campus
04.2016 - 09.2017
- Started new business model which is b2b corporation service
- Made 150+ offline sales meetings and sell out 40+ customized data science / digital marketing training courses to big conglomerates and Small medium businesses. e.g. Samsung, Naver, Lotte, CJ, eBay Korea, etc
- Executed the performance marketing campaigns through facebook and LinkedIn to generate the new b2b leads who want to get consultation (Executed without Agency)
- Contracted 12 affiliations with startup companies, startup accelerators to build a training ecosystem around startup networks
Course Manager
Fast Campus
09.2015 - 03.2016
- Designed the curriculums of Business Academic courses such as Digital Marketing School, Mobile Marketing Camp, and Contents Marketing Camp
- Promoted the courses via running social media campaigns and played inside sales role to validate the leads and convert it to meeting opportunity
- Organized open seminars once a month and approximately 50~150 participants to build up the community to share the digital marketing and data science trends.
Education
Associate of Arts - Cultural Anthropology
Yonsei University
Seoul, Korea 02.2016 -
Transforming Schneider Leadership - Level 4
INSEAD
11.2023
Skills
Marketing Strategies
Performance Marketing (KPI tracking & optimization)
Multi-channel advertising (Media Planning & Buying)
Sales&Marketing automation (Marketo, SalesForce Marketing Cloud)
Content Marketing Strategy
Account Based Marketing
Social Media Management (Facebook, YouTube, LinkedIn, Blog)
Website Traffic Analysis (Google Analytics)
Search Engine Marketing
Events & Thought Leadership
Activities
- Nominated as final 3 teams for Catalyst Program in 2020 (Account Based Personalized Website for GS Caltex)
- Led Demand Generation Workstream of Innovation Summit Paris 2024 (Apr 2024)
- Participated in reverse mentoring program in 2019 (Mentee: Andrew Choi, General Management of EAJ North Cluster Power Systems)
- Participated in Digital Reverse Mentoring program in 2020. (Mentee: Kyung-Rog Kim, Cluster President of Schneider Electric Korea, Taiwan & Mongolia)
Timeline
Regional Digital Marketing Manager
Schneider Electric East Asia Zone
03.2022 - Current
Sales & Marketing Manager of B2B Team
Fast Campus
04.2016 - 09.2017
Associate of Arts - Cultural Anthropology
Yonsei University
02.2016 -
Course Manager
Fast Campus
09.2015 - 03.2016
Channel & Segment Marketing Leader
Schneider Electric Korea
1 2021 - 02.2022
Marketing Communication Specialist
Schneider Electric Korea
1 2018 - 12.2020
Transforming Schneider Leadership - Level 4
INSEAD
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