Kim Yelin

I took on the role of the first product designer for a fast-growing startup and conducted eight sprints to find PMF. Through VOC collection, we understood the user's position and deeply considered the value that the platform can give and shared it with the team. By experiencing the agile process, we learned the value of solving problems with fast decision-making, and helped increase our own recruitment conversion rate from 0% to more than 10%.

• Suggested enhancements to product design that would improve user experience.
• Brainstormed with peers and other members of design team to determine enhancements and product features.
• Converted project specifications into drawings and other materials that would be used to create product.
• Collaborated with team of engineers to develop new products.
• Improved worker comfort and reduced injuries with creation of new ergonomic solutions.
• Analyzed user feedback and implemented changes to product design.

Designed the admin page to improve the in-house operations team user experience. We had a time to review the history of design trends through in-house design studies. Also through marketing design and goods design, I contributed to the growth of Z · Alpha generation game creators. 52% of all users participated.

• Obtained approval of concepts by submitting rough drafts to management or to client.
• Maintained consistent use of graphic imagery in materials and other marketing outreach.
• Developed design deliverables that elevated, differentiated, and functioned on-brand and on-strategy.
• Created marketing materials, including brochures, flyers and product catalogs to brand standards.
• Designed and developed interactive web and mobile experiences to drive user engagement.
• Analyzed user behavior and feedback to optimize design and user experience.

contributed to the transition from career portfolio services to career networking services. We collaborated on the design and copywriting of the main landing page. The GDN app campaign saw more than 1,600 conversions during two-month.

• Collaborated with team members to help expand marketing channels.
• Created customized marketing materials to increase product awareness.
• Helped with planning and hosting of marketing events.
• Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
• Identified appropriate marketing channels and target customers for campaigns.
• Wrote engaging and successful marketing, advertising, and website copy.