Aspyn Seyeong Jung
Global Marketing Account Manager
Seoul
Summary
A passionate and results-driven Global Business Marketer with a proven track record in performance marketing, brand strategy, and cross-functional collaboration. With experience in managing Google Analytics, running remarketing campaigns, and leading A/B testing strategies, I excel at leveraging data to drive decision-making and optimize customer experiences. Having co-founded a social enterprise and worked in dynamic marketing environments, I bring a unique blend of creative problem-solving, project management, and a customer-centric approach to every initiative.
Overview
8
8
years of professional experience
3
3
Languages
Work History
Global Marketing Account Manager
Cheil Pengtai
05.2024 - Current
- Led the global marketing strategy for the Try Galaxy app, driving brand awareness and user acquisition across international markets, aligning with regional needs and preferences.
- Developed and executed integrated marketing campaigns, leveraging data insights, digital, and influencer marketing to maximize customer engagement and improve conversion rates.
- Focused on customer experience by collaborating with cross-functional teams (UI/UX, development) to ensure seamless app localization and tailored messaging for different markets.
- Acted as the key liaison between internal teams and external partners, ensuring the alignment of marketing initiatives with business goals and customer-centric strategies.
- Analyzed market and user data to continuously improve app performance and refine marketing tactics, mirroring the working backwards approach to meet customer expectations.
Online Marketing Account Executive (Team Leader)
VDProduction
07.2022 - 07.2024
- Led a team of senior colleagues as the youngest team leader, managing key accounts and successfully driving the company’s revenue growth by over 300% since its founding.
- Spearheaded the bidding process, developing proposals and delivering presentations that secured significant contracts, notably for large enterprises such as Samsung Electronics, Hanwha, and Hyosung.
- Took on the role of Project Manager and Client Relations Lead for key projects, overseeing marketing campaign planning, video production, and social media management.
- Directed the creation of compliance training videos and campaign posters for Coupang, ensuring alignment with company standards and regulations.
- Managed multiple social media platforms including Facebook, Instagram, and LinkedIn, boosting brand visibility and engagement through strategic content planning and execution.
Co-Founder & Marketing Director
U'rewelcome Medibeauty
01.2017 - 01.2020
- Co-founded U'rewelcome Medibeauty, a social enterprise aimed at providing specialized post-cancer care by training specialists through private certifications and collaborating with leading cancer centers, including National Cancer Center and Jeonbuk National University Cancer Center.
- Managed all marketing efforts, including social media strategy, blog content creation, PR articles, and developing promotional materials such as brochures and posters.
- Played a key role in building and maintaining partnerships with major healthcare institutions, overseeing collaborations and securing project opportunities.
- Led fundraising efforts, raising capital for the company through crowdfunding campaigns and other initiatives.
- Produced and directed marketing videos to promote the services and build awareness within the target community.
Education
Bachelor of Arts - German Language And Literature
Hanyang University
Seoul, South Korea01-2019
Skills
Marketing & Data Analysis: Google Analytics (GA), Campaign Optimization, Remarketing
Production & Design: Adobe Premiere Pro, Adobe Photoshop, Adobe Illustrator
Presentation & Documentation: Microsoft Word, PowerPoint
CRM Management: Customer segmentation and engagement strategies
Timeline
Global Marketing Account Manager
Cheil Pengtai
05.2024 - Current
Online Marketing Account Executive (Team Leader)
VDProduction
07.2022 - 07.2024
Co-Founder & Marketing Director
U'rewelcome Medibeauty
01.2017 - 01.2020
Bachelor of Arts - German Language And Literature
Hanyang University
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