Bernice Fong
University Student
Singapore
Summary
Bright and adaptable, ever-growing individual who is passionate about marketing and economics. Eager to understand market dynamics and approaches to businesses. Qualified Marketing Executive 2 years of experience in marketing. Proven successful social media marketing and content creation, working closely with clients to closely manage marketing projects and realize profitable outcomes. Expert in strategizing company growth and monitoring new business technologies and markets closely. Skilled leader and project manager.
Overview
5
5
years of professional experience
2
2
years of post-secondary education
Work History
Marketing Executive
Prudential
1 2024 - 5 2024
- Video and photo editing for posts and marketing campaigns using editing software like Adobe, Canva and Capcut
- Ensuring daily Ops of the tuition centre are running well
- Creating content and helping out in running for new events including Mothers’ Day events, and design pages in Pet Times to educate on our services provided to stimulate brand awareness and customer loyalty.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Planned and executed events and marketing programs to increase qualified leads.
- Collaborated closely with sales teams to ensure alignment between promotional activities and revenue goals.
- Analyzed market trends to identify new opportunities for growth, driving the expansion into untapped markets.
Seasonal Marketing Associate
Good School Learning Hub
01.2024 - 05.2024
- The tuition centre is new in a new location, so ensuring there are people who are aware creating brand awareness and helping to design new media is a staple.
- Planned and executed events and marketing programs to increase qualified leads.
- Supported the design process of various promotional materials including brochures, flyers, banners, and advertisements.
- Developed marketing strategies and resolved problems to drive sales.
- Created eye-catching visual assets for print and digital campaigns that resonated with target audiences on various platforms such as Adobe, Canva and Capcut.
- Enhanced social media presence with creative content and effective targeting.
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Edited website content and database to keep information correct and up-to-date.
- Coordinated art and graphics creation for effective merchandising.
Sales Representative
COACH
03.2023 - 07.2023
- Streamlined inventory management to eliminate the need for stock replenishment
- Maintaining storefront with customers and fellow Sales Associates, ensuring brand representation at all times
- Communication with customers regarding products and services at cashier front
- Performed a full audit of inventory and sales reports, ensuring accuracy.
- Developed and implemented sales strategies to increase profits.
- Retained excellent client satisfaction ratings through outstanding service delivery.
- Managed customer accounts to secure customer satisfaction and repeat business.
Marketing Internship
Health Outreach Programme
09.2022 - 02.2023
- Developed and executed comprehensive digital marketing strategies
- Suggested online advertising campaigns (Google Ads, Facebook Ads, etc.)
- Managed and grew social media accounts across platforms
- Created and implemented, content curations, content calendars and posting schedules
- Monitored social media trends and engaged with the audience
- Produced high-quality and engaging content for various digital channels
- Developed content strategies aligned with business objectives
- Designed and executed email marketing campaigns
- A/B tested email variations to optimize open and click-through rates
- Website modifications to optimise user usage and better present the brand.
Part Time Employee
Stuff'd
01.2020 - 04.2020
- To build on and focus on customer relations with current and new customers on the front counter
- To stocktake and ensure the cleanliness of the outlet after opening hours, ensuring the place is tidy and everything is operational in optimal condition for use the next day.
Part Time Sales Associate
Gong Cha
10.2019 - 02.2020
- Develop and sustain relationships with existing customer base with current and new seasonal products, building rapport as a personable and trusted representative
- To disseminate relevant information in a timely manner from the Manageral Department to the other workers while on shift and after
- To ensure stocktaking, maintain tidiness and cleanliness of the kitchen backend at all times.
Education
Summer Programme in Language, Law and Economics - Law And Economics
Yonsei University
Seoul, South Korea 06.2024 - 05.2024
Bachelors Degree (Hons) in Economics and Management -
Singapore Institute of Management (SIM)
Singapore, Singapore 04.2026 - 05.2024
GED -
Singapore Polytechnic
Singapore, Singapore 05.2020 - 05.2024
O Level Certification - undefined
Unity Secondary School
Singapore, Singapore 10.2019 -
Skills
Commercial awareness
Presentation Skills
Sales Management
Marketing Management
Time management
Conversational Thai
Conversational Korean
Conversational Japanese
Micrsoft Office including Excel
Marketing Communications
Digital Marketing
Marketing Plan Development
Sales Promotions
Social Media Engagement
Campaign Planning
E-mail and direct mail marketing campaigns
Customer Service-Oriented
Competitive Analysis
Product Launches
Strategic Marketing
Media Relations
Pricing Strategies
Advertising
Quantitative Analysis
Global Marketing
App marketing
Project Management
Branding
Social Media Management
Promotions
Product forecasts
Positioning
Creative Direction
Ccas
- Choir, Yearned the title of Welfare Head Community in Secondary 3 after 2 years of committment and then in charge of organising Birthday events, Annual Choir Camps and Post-SYF celebratory events.
- Prefectorial Board, Was in the Prefectorial Board for 3 years where I learnt about Leadership Skills and effective communication to people. Also learnt to listen and understand the problems the community may have and suggest ways to improve the school studying environment for the students.
- Digital Art, Learnt photoshopping and advanced photoshopping skills within the 5 years I was in the CCA in Primary School. Participated in competitions and in-school events.
Languages
English
Proficient
C2
Chinese
Proficient
C2
Japanese
Advanced
C1
Korean
Advanced
C1
Conversational Thai
Elementary
A2
Timeline
Bachelors Degree (Hons) in Economics and Management -
Singapore Institute of Management (SIM)
04.2026 - 05.2024
Summer Programme in Language, Law and Economics - Law And Economics
Yonsei University
06.2024 - 05.2024
Seasonal Marketing Associate
Good School Learning Hub
01.2024 - 05.2024
Sales Representative
COACH
03.2023 - 07.2023
Marketing Internship
Health Outreach Programme
09.2022 - 02.2023
GED -
Singapore Polytechnic
05.2020 - 05.2024
Part Time Employee
Stuff'd
01.2020 - 04.2020
Part Time Sales Associate
Gong Cha
10.2019 - 02.2020
O Level Certification - undefined
Unity Secondary School
10.2019 -
Marketing Executive
Prudential
1 2024 - 5 2024