BOMINA KIM

Led the "Referral Program" Promotion in the Tirepick app :

• Increased new user sign-ups by 120% and tire sales by 120%.
• Reduced customer acquisition cost (CAC) by 83%, from KRW 21,000 to KRW 3,550.
• Eliminated human errors in customer service processes, reducing error rates from 5% to 0%.

Led the CRM Campaign Targeting Inactive Users :

• Achieved a 7% improvement in retention rate.
• Reduced CAC for reactivating users to KRW 1,000 significantly lower than the KRW 25,000 CAC for new user acquisition.

Launched a New "Special Promotion" Feature in the App :

• Increased tire sales by 200% by utilizing unsold inventory.
• Developed and integrated an in-app special promotions feature, driving higher direct-to-consumer (D2C) sales.

Developed Weekly Performance Dashboards:

• Maintained master performance file and category-level purchase conversion dashboards.
• Defined key metrics for conversion rates and customer engagement.
• Conducted monthly coupon cost vs. profit margin analysis.
  

Executed E-commerce Trend Analysis:

• Identified growth trends in home office & premium fitness furniture.
• Analyzed the impact of real estate trends on furniture sales during the COVID-19 pandemic.
  

Proposed retention strategy based on customer churn data:

• Studied TV cord-cutting trends and the rise in internet-only subscribers.
• Scraped and analyzed 100+ user reviews from telecom communities
• Suggested a tiered loyalty program to reduce churn among high-risk internet-only customers.