Bora KANG

With 9 years of diverse experience in the marketing field, I have contributed to the growth of companies through strategic marketing methods and creative ideas. I approach my work with passion and dedication, always ready to take on new challenges. Valuing collaboration, I prefer working with colleagues who prioritize effective communication and teamwork. I strive to excel in every task assigned to me.

Firstly, as a marketer, I have adopted a flexible attitude. I highly prioritize collaboration with team members and colleagues, striving to enhance the efficiency of our work to elevate marketing effectiveness within a short timeframe. For instance, during my tenure at AfreecaTV, when a new service was launched requiring urgent marketing, I not only formulated marketing plans, devised promotions, and creative strategies but also expanded into new marketing channels by planning and participating in live broadcasts on AfreecaTV. Additionally, I actively engaged in promotional activities with external partners. Moreover, in cases of limited marketing budgets, I took the initiative to establish a blog and consistently contributed with bi-weekly posts to drive viral engagement, thus maximizing our marketing efforts.

Secondly, as your company is a global entity requiring innovative and creative marketing strategies, I leverage my experience in international conference management early in my career and my extensive experience in local marketing targeting major customer bases in India, the United States, and Southeast Asia at Pandora TV. I believe this background equips me with robust communication skills and enables me to collaborate closely with internal and external stakeholders to actively set digital marketing KPIs, discover new media outlets and channels, thereby providing fresh perspectives to your marketing strategies.

Thirdly, with years of experience as a marketer in the IT industry, I possess strong data analysis skills. Even with the same online advertising campaigns, the perspective through which we assess their effectiveness can significantly differ based on our data analysis expertise. I am proficient in analyzing data from various platforms including Google Analytics (GA4/UA), Meta, Naver, Kakao, and vertical media, and I am capable of conducting basic SQL operations utilizing internal data.

• Operation of network advertising on platforms such as Naver GFA, Kakao Moment, Google, META, AAM (AfreecaTV Ads Manager), and ACE Trader.
• Analysis and optimization of marketing funnels using GA (UA) and MMP (attribution tools).
• Writing PR promotional articles and distributing them by liaising with agencies and journalists.
• Monetization of our own app through partnerships with companies like Fyber, InMobi, and Mintegral.
• Execution of digital out-of-home advertising (DOOH) and subway advertisements.