Summary
Overview
Work History
Education
Skills
Personal Information
Areas Of Experience
Open To Work
Software
Websites
Timeline
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Brenda Lee

Brenda Lee

Business Development

Summary

Strategic Business and Market Developer with 3+ years of cross-border experience in early-stage tech and SaaS across Singapore, South Korea and the US.

5+ years experience in education technology management. Skilled in sales, partnerships, and investor relations.

Overview

10
10
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Global Market Developer

CoBALT Inc
South Korea
07.2023 - Current
  • Spearheaded go-to-market strategy for Singapore and the US market with C-suite.
  • Closed first 10 sales within one month post-launch, with 8% to 10% conversion rate.
  • Conducted thorough market research and competitive analysis across APAC and US
  • Lead webinars and seminars, with 50% follow-ups and 10% lead conversion.

Academic Manager

Vaster Learning
Remote
09.2022 - 07.2023
  • Spearheaded English curriculum in education technology and directly assisted China team with business development for China students' admissions into top Singaporean schools.
  • Managed 6 full-time staff and 80+ part-time teachers from Singapore, US, and APAC
  • Developed 6+ academic programs and designed quarterly teacher trainings
  • Conducted 50+ recruitment interviews to ensure academic quality and fit

International School Admissions Teacher

Vaster Learning
09.2020 - Current
  • Taught 100+ students, achieving 90% pass rate for international school admission exams
  • Created 200+ customized educational resources for exams (IB, IELTS, TOEFL) with 20% improvement in average grades

Marketing Manager

Ma Petite Coree
South Korea
12.2018 - 07.2020
  • In charge of social media marketing on Instagram and Facebook for B2C beauty e-commerce.

Business Operations Specialist

IGrow Pte Ltd
Singapore
07.2015 - 07.2016
  • Coordinated over 200 health event logistics for 80+ clients (Canon, Chanel, Hermes)
  • Secured and closed $2,000-$40,000 SGD in workplace health grants for corporate clients

Education

Masters - Sociology

Seoul National University
South Korea
08.2021 - 03.2023

Bachelor of Arts - Criminology

University of Liverpool
United Kingdom
08.2016 - 08.2019

Skills

Market research

Go-to-market strategy

Sales conversion

Data analysis

Competitive analysis

CRM software

Lead generation

Team management

Project management

Marketing communications

Data analytics

Strategic planning

Personal Information

  • Citizenship: Singaporean Citizen
  • Visa Status: F2 Visa Holder in South Korea

Areas Of Experience

  • Business and Market Development: Lead generation | B2B partnerships | CRM
  • Management: Team Leadership | Remote Ops
  • Tech: Microsoft Office | SPSS, NVIVO

Open To Work

  • Singapore
  • South Korea

Software

Microsoft

NVIVO

SPSS

CRM

Timeline

Global Market Developer

CoBALT Inc
07.2023 - Current

Academic Manager

Vaster Learning
09.2022 - 07.2023

Masters - Sociology

Seoul National University
08.2021 - 03.2023

International School Admissions Teacher

Vaster Learning
09.2020 - Current

Marketing Manager

Ma Petite Coree
12.2018 - 07.2020

Bachelor of Arts - Criminology

University of Liverpool
08.2016 - 08.2019

Business Operations Specialist

IGrow Pte Ltd
07.2015 - 07.2016

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