CHAEHEON HEO
Seoul
Summary
Professional New Business Development Executive with career history in dentistry businesses and proven skill in business planning, market planning, new product developing, and product launching. Motivating leader with strengths in building strategic relationships to support key business initiatives.
Overview
7
7
years of professional experience
2
2
years of post-secondary education
2
2
Languages
Work History
Corporate Strategy Director
Neobiotech Co.,Ltd.
09.2023 - Current
- Redefined company's long-term vision & mission based on its core values.
- Reconstructed company's organizational structure by revitalizing its business model, business process, and value chain.
- Planned long-term corporate strategy by cascading business direction with each department's business plans.
- Revitalized the US subsidiary by setting up new goals and strategis and regenerating its business process.
CEO
IMSOL Co. Ltd
06.2022 - Current
New Business Development Manager
Neobiotech Co., Ltd.
09.2021 - Current
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Partnered with business teams and IT personnel to align project goals with business strategy and define project milestones.
- Identified key products, services and customers and used data to devise innovative sales and marketing plans enabling dramatic growth.
- Generated new business with marketing initiatives and strategic plans.
- Collaborated with sales and marketing departments to support project rollout.
- Implemented successful approaches to revitalize underperforming product lines and create new profit-generating enterprises.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
- Completed and submitted monthly and yearly reports to support executive decision making.
Digital Business Planning Team Manager
Neobiotech Co., Ltd.
05.2021 - 08.2022
- Analyzed and reported digital dentistry market trends to COO.
- Discovered new business opportunities in digital dentistry market and reviewed business feasibility.
- Planned and managed business for digital surgical guide, digital prosthetic, clear aligner.
- Collaborated with R&D, Manufacturing, Marketing, Sales department to plan new digital dentistry related business.
- Educated and developed technical support team members to dramatically increase digital products sales.
- Implemented new business strategies to revitalize undergoing new business
Digital Business Director
Neobiotech Co., Ltd.
01.2021 - 05.2022
- Wrote and reported executive summaries directly to CEO.
- Conducted market research to understand market and technology trends and implement to new product and services.
- Communicated with key customers to find and improve quality of product and services.
- Developed and contained strong bonds major S/W developers in digital dentistry market.
- Collaborated with partner companies to launch new products, to extend product line, to increase quality.
- Conducted Annual and 3 year sales projection of overall digital business and managed sales and marketing team to meet company's financial goal.
- Developed technical support team and expand directly supporting area to boost sales and increase customer satisfaction.
VARO Guide New Business Team Manager
Neobiotech Co., Ltd.
05.2019 - 12.2020
- Researched and analyzed market trends and customer needs on digital surgical guide market.
- Conducted and managed both business plan and marketing plan.
- Collaborated with R&D partners to develop and manufacture new products.
- Built and managed supply chain of new business products and services.
- Planned and managed task force team to develop and launch new products.
- Penetrated market by successfully launching new products and services.
- Planned and conducted both ATL and BTL advertising plan to increase market presence of new products and to support sales team.
- Revitalized new products by applying different targets with different marketing strategies.
- Planned and applied product promotion strategies (.g. product discount, package promotion, campaign, etc.).
Strategic Marketing Specialist
Neobiotech Co., Ltd.
03.2018 - 05.2019
- Conducted market research and analysis on a global dental implant market.
- Reviewed and analyzed quarterly sales goals and performances to collect market insights.
- Collected and reviewed customers' feedbacks to analyze customer needs.
- Collaborated with product managers to improve qualities of products and services.
- Conducted interviews with major customers and technicians to understand customer needs and technology trends.
Assistant Product Manager
Neobiotech Co., Ltd.
08.2017 - 02.2018
- Analyzed consumer and financial data to develop strategic insights and make clear and compelling recommendations for overall business growth.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data and budget factors.
- Developed creative briefs for new products and marketing tactics in collaboration with package design team, consumer marketing and outside agencies.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
Clinical Education Specialist
Neobiotech Co., Ltd.
06.2017 - 07.2017
- Collected and wrote clinical case reports to dentists.
- Gathered clinical feedbacks globally by directly communicating with global dental academies and organization directors and members.
- Scheduled and planned dental implant clinical case seminars.
- Assisted hands-on seminars on dental implant surgery.
Education
Bachelor of Science - Robotics
International University of Applied Sciences
Erfurt, Thuringia, Germany 06.2022 - Current
BBA - Marketing Management
PACE University
New York City, New York, USA 05.2014 - 2017.05
BBA - Accounting And Business Management
Manchester Community College
Manchestor, Connecticut, USA 09.2009 - 2013.12
Skills
- Market Analysis
Business development and planning
Networking strength
Forecasting ability
Project Management
Marketing and advertising
Product development
Research and trend analysis
Hobbies
An amateur singer.
Experienced High School Band, Street Performance, Busking.
Most recently, have been singing online through mobile application.
Accomplishments
New Product Launched:
- VARO Guide - a digital surgical guide system
- NeoSpeed10 - a 3D Printer (Collaborated with Shindoh Co.)
Experience
2010.5 ~ 2012.3 Served at Republic of Korea Army
Timeline
Corporate Strategy Director
Neobiotech Co.,Ltd.
09.2023 - Current
CEO
IMSOL Co. Ltd
06.2022 - Current
Bachelor of Science - Robotics
International University of Applied Sciences
06.2022 - Current
New Business Development Manager
Neobiotech Co., Ltd.
09.2021 - Current
Digital Business Planning Team Manager
Neobiotech Co., Ltd.
05.2021 - 08.2022
Digital Business Director
Neobiotech Co., Ltd.
01.2021 - 05.2022
VARO Guide New Business Team Manager
Neobiotech Co., Ltd.
05.2019 - 12.2020
Strategic Marketing Specialist
Neobiotech Co., Ltd.
03.2018 - 05.2019
Assistant Product Manager
Neobiotech Co., Ltd.
08.2017 - 02.2018
Clinical Education Specialist
Neobiotech Co., Ltd.
06.2017 - 07.2017
BBA - Marketing Management
PACE University
05.2014 - 2017.05
BBA - Accounting And Business Management
Manchester Community College
09.2009 - 2013.12
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