Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

ChaeLin Park (Lynn)

Marketer
Seoul

Summary

Versatile marketer with over 5 years of experience across B2B and B2C domains, covering digital and offline marketing. Proven track record in demand generation, growth marketing, and integrated campaigns. Skilled at translating business objectives into effective marketing strategies, managing cross‑functional projects and collaborating with partners and agencies. Currently serving as Digital Marketing Manager at BHSN, driving lead generation and brand awareness for an IT SaaS product.

Overview

6
6
years of professional experience
1
1
Certification
3
3
Languages

Work History

Digital Marketing Manager

BHSN
04.2024 - Current
  • Lead generation through advertising campaigns on Google, Naver, LinkedIn and other key media channels.
  • Expanded product awareness by engaging startup IT communities and media outlets; organized webinars and Q&A sessions to boost lead generation and brand visibility.
  • Analysed and managed Marketing Qualified Leads (MQLs) and designed nurturing processes to convert Sales Qualified Leads (SQLs).
  • Collaborated with digital marketing agencies for campaign execution, performance tracking and optimisation.
  • Planned and executed offline campaigns: managed exhibition booths and events at space‑industry trade shows; coordinated partner events to drive leads; operated booths at CES 2025 and Startup Japan 2025; organised exclusive seminars for VIP customers.

Marketing Manager

Yolda Company
12.2023 - 04.2024
  • Led growth marketing for an early‑stage startup: set up Naver/Google SEO, managed Meta and Google paid ads, and tracked results using GA4 and Google Tag Manager.
  • Developed customer communication and customer‑service (CS) processes, including support manuals, campaign responses and CS analytics.
  • Participated in defining the brand identity and core values and contributed UX writing for products.
  • Planned and produced images and videos for use as advertising assets on Meta and other platforms, supporting the company’s content marketing efforts.

Marketing Manager

Cloocus
11.2021 - 05.2023
  • Managed cross‑functional demand‑generation projects for a cloud managed service provider (MSP).
  • Operated the corporate website and social‑media channels, publishing news updates and industry content; developed brand‑marketing assets including corporate videos.
  • Executed online marketing programmes: planned webinars and seminars, developed eDM campaigns, ran promotional campaigns and coordinated related video content.
  • Led offline marketing initiatives: organised participation in IT conferences and exhibitions, designed customer education programmes and hosted industry networking events.
  • Collaborated with cloud providers such as Microsoft and Naver Cloud on joint events and campaigns.

Digital Marketer

Marketing Jiymlab
09.2019 - 02.2021
  • Planned and executed integrated marketing communications (IMC) campaigns for consumer brands including Samsung, LG Unicharm and Western Digital.
  • Managed client social‑media channels, creating regular and on‑demand content; communicated with influencers, advertisers and consumers.
  • Prepared annual marketing proposals and campaigns for new product launches.
  • Produced marketing content and promotional materials, utilising Adobe Photoshop and Premiere Pro.

Education

Bachelor of Arts - Media Communication & Glocal Culture Contents

Sungkyunkwan University (SKKU)
Seoul
04.2001 -

Skills

  • Digital & Demand‑Generation Marketing: SEO (Naver/Google), SEM, GA4, GTM, lead‑nurturing strategy, paid media (Google Ads, Meta Ads), account‑based marketing
  • Content & Brand Marketing: Social‑media management, website management, webinar & seminar planning, copywriting, video production, brand identity development
  • Integrated Campaigns: IMC planning, B2B & B2C campaign strategy, event management (online & offline)
  • Tools & Platforms: Google Analytics, Google Tag Manager, GA4, Salesforce (lead management), Adobe Photoshop, Premiere Pro, WordPress

Certification

Google Analytics Certification (GAIQ)

Timeline

Digital Marketing Manager

BHSN
04.2024 - Current

Marketing Manager

Yolda Company
12.2023 - 04.2024

Google Analytics Certification (GAIQ)

07-2023

Marketing Manager

Cloocus
11.2021 - 05.2023

Digital Marketer

Marketing Jiymlab
09.2019 - 02.2021

Bachelor of Arts - Media Communication & Glocal Culture Contents

Sungkyunkwan University (SKKU)
04.2001 -

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ChaeLin Park (Lynn)Marketer