Chanju Lee
Digital Marketing
Seoul
Summary
Driven by a passion for impactful storytelling and digital innovation, I leveraged skills in content creation and creative thinking at BigCraft to enhance brand engagement through targeted social media campaigns. Demonstrated proficiency in Adobe Creative Suite and a knack for data analysis, significantly improving ROI. Excelled in fostering cross-cultural understanding as an interpreter, underscoring my adaptability and communication prowess.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Intern
BigCraft
Seoul
06.2023 - 06.2024
- Tracked social media trends and adapted to attract target follower demographic.
- Created engaging content for Facebook, Instagram, and TikTok.
- Assisted in creating visually compelling graphics for social media platforms, increasing engagement among followers.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Designed and presented social media campaign ideas.
- Identified thought leaders and influencers to promote and engage in brand activities.
- Improved brand awareness by developing and implementing targeted social media campaigns.
- Used Adobe Creative Suite to design initial campaign concepts.
- Assisted in creating written, video, and image content for marketing channels.
- Created content strategies for digital media.
Volunteer
Cherry Platfrom
08.2023 - 10.2023
- Created and uploaded Instagram Reels content to raise awareness for vulnerable groups, contributing to donation-based campaigns through engaging and impactful digital storytelling.
Tutor
GnB Academy
Jeonju, Jeollabuk-do
06.2021 - 01.2022
- Improved students' written and verbal English skills through personalized learning programs.
- Enhanced students'' reading and writing skills by implementing interactive and engaging lesson plans.
- Developed personalized tutoring sessions based on student needs, leading to improved academic performance.
- Developed student confidence through positive reinforcement strategies.
- Supported ESL learners in acclimating to American culture while improving their language proficiency through practical conversations.
- Monitored student progress and provided feedback and support.
- Assisted students in developing study skills and strategies.
- Developed methods to motivate and engage students in learning.
- Conducted review sessions to help students prepare for tests.
- Managed approximately 10 incoming calls and messages per day from customers.'
Interpreter
KDIA
12.2018 - 12.2018
- Provided oral interpretations for clients during special events, successfully maintaining pace with native speakers to deliver real-time comprehension.
- Enhanced communication between clients and non-English speakers by providing accurate translations in real-time conversations.
- Interpreted remotely through video conferencing or phone to facilitate communication between parties unable to meet in person.
- Utilized active listening skills and cultural sensitivity to convey accurate interpretations.
- Communicated with clients to understand interpreting needs and provide best service possible.
Intern
GoDubai
10.2017 - 02.2018
- Increased repeat business with exceptional customer service and attention to detail throughout entire tour process.
- Built strong relationships with clients, resulting in significant number of referrals and positive reviews.
- Collaborated with local tour guides to incorporate their knowledge and expertise in providing authentic, immersive experiences for clients.
- Located vendors for necessary supplies and equipment and organized on-time deliveries.
- Oversaw marketing, PR and location-specific promotions.
Interpreter
SBS
03.2016 - 03.2016
- Interpreter and Event Staff for SBS Running Man filming in Dubai.
- Facilitated real-time translation for cast and crew, enhancing the flow of production and ensuring accurate communication.
- Collaborated with the production team to coordinate logistics, helping to create a seamless filming experience in a dynamic environment.
Event Staff Member
K-CON AbuDhabi
Dubai
03.2016 - 03.2016
- Welcomed guests to events, checked invitations, and oversaw proper seating.
- Supported catering staff in providing quality food service for guests during events, maintaining cleanliness and organization.
- Responded to inquiries from attendees and addressed any issues or complaints.
- Oversaw event operations to keep running smoothly.
- Kindly explained Korean culture and K-POP culture to Middle Eastern visitors, enhancing their understanding and appreciation of Korean traditions.
Education
Bachelor of Arts - Advertising
03.2018 - 08.2024
- Recipient of Gold Prize, Hanyang University Capstone Design Competition, 2022
- Grand Prize, Milk Promotion Committee, Second Semester, 2022
Skills
Content Creation
Data Analysis
Social Media Marketing
Product marketing
Google Analytics
E-commerce strategy
Search Engine Optimization
Campaign Management
Video Editing
Adobe Creative Suite
Social Media Management
Creative Thinking
Languages
Korean
Native language
English
Proficient
C2
Timeline
Volunteer - Cherry Platfrom
08.2023 - 10.2023
Digital Marketing Intern - BigCraft
06.2023 - 06.2024
Tutor - GnB Academy
06.2021 - 01.2022
Interpreter - KDIA
12.2018 - 12.2018
Hanyang University ERICA - Bachelor of Arts, Advertising
03.2018 - 08.2024
Intern - GoDubai
10.2017 - 02.2018
Interpreter - SBS
03.2016 - 03.2016
Event Staff Member - K-CON AbuDhabi
03.2016 - 03.2016