CHIBUIKEM MC-ANTHONY OBI
Brand Marketing Strategist & Creative Director
Seoul
Summary
Dynamic Creative Director and Brand Marketing Strategist with a proven track record in shaping compelling identities, innovative campaigns, and transformative cultural events. Co-Founder of Wuagi, a pioneering creative platform, with expertise in seamlessly connecting visionary ideas to effective execution. Proficient in harmonizing strategic insights with creative flair to elevate brands, lead cross-cultural initiatives, and deliver impactful visual storytelling that resonates with diverse audiences.
Overview
5
5
years of professional experience
7
7
Certifications
3
3
Languages
Work History
Co-Founder/ Creative Director
Wuagi
06.2023 - Current
- Defining and shaping the overall vision, mission, and long-term goals of Wuagi.
- Identifying new opportunities for growth and expansion.
- Utilizing social media, digital content, and PR efforts to engage a wider audience.
- Building relationships with fashion brands, agencies, and media outlets to create collaboration opportunities.
Assistant Creative Director/Brand Ambassador
F8ke Chemical Club
02.2022 - Current
- Developed and directed high-impact creative visuals and promotional campaigns from concept to completion.
- Monitored industry trends to keep creative materials fresh and engaging.
- Championed a culture of creativity, encouraging team members to take risks and push boundaries in their work.
Creative Director
Seoul Africa Festival
06.2025 - 07.2025
- Directed the overall creative vision and branding of the festival, ensuring a cohesive cultural and visual identity.
- Developed and executed marketing campaigns across digital platforms to boost awareness and attendance.
- Oversaw visual content production including photography, videography, and promotional materials.
- Managed event styling, and storytelling elements to highlight African culture in a modern, engaging way.
- Ensured consistency of brand tone, messaging, and visuals across all festival touchpoints.
Basketball Coach
IKE
10.2021 - 04.2025
- Designed and implemented training programs to develop players’ technical skills, teamwork, and game strategy.
- Evaluated player performance and provided personalized feedback for improvement.
- Fostered discipline, sportsmanship, and teamwork both on and off the court.
- Coordinated with assistant coaches, staff, and management to plan schedules, matches, and events
Freelance Creative Director/ Brand Strategist
Shirter
09.2024 - 12.2024
- Developed and directed creative visuals & promotional content that aligns with the brand.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Built strong relationships with the brand, leading to long-term partnerships and repeat business opportunities.
Freelance Creative Director
Floppy Disk Drive, FDR.
04.2023 - 10.2024
- Directed creative and engaging visuals for marketing campaigns, emphasizing the brand’s identity and core values.
- Collaborated with marketing teams to develop cohesive strategies for better consumer engagement.
Freelance Creative Director/Social Media Brand Strategist
Pennon
08.2023 - 04.2024
- Directed innovative marketing visuals and campaign photo shoots for product promotion.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Developed comprehensive style guides to maintain brand consistency across all channels.
Freelance Assistant Creative Director
AfterPray
06.2023 - 09.2023
- Directed creative and engaging visuals for marketing campaigns, emphasizing the brand’s identity and core values.
- Collaborated with marketing teams to develop cohesive strategies for better consumer engagement.
- Championed a collaborative work environment, promoting the sharing of ideas and expertise amongst team members.
Residence Assistant
Endicott College
09.2020 - 12.2022
- Assisted students with check-ins and check-outs at dormitory
- Handling in weekly reports and looking over general residence affairs
- Performing room checks
Education
Bachelor - Business Administration (Global Conver Management)
Endicott College
Daejeon08.2024
High School Diploma -
Elmas Private Secondary School
Nigeria06.2016
Skills
- Creative Direction
- Brand strategy
- Content Production
- Microsoft Office
- Content Writing
- Event & Experiential Marketing
- Team building
- Verbal and written communication
- Innovation and vision
Certification
Data Visualization
Interests
Hiking, Basketball, Photography, Videography
Accomplishments
- University Entrance scholarship of Endicott College, Fall 2019
- Global honors scholarship student, Fall 2019
- ASEM-DUO BELGIUM-FLANDERS FELLOWSHIP 2020, Spring 2021
- IKE Basketball Coach of the year, 2022 - 2024.
Extracurricular Activities
- IKE Basketball Coach, Osan.
- Co-Founder and Creative Director at WUAGI, Seoul.
- Assistant Creative Director for F8ke Chemical Club
Passion
I’m passionate about storytelling, culture, and building brands from the ground up, with a love for visual identity and innovative branding.
Timeline
Creative Director
Seoul Africa Festival
06.2025 - 07.2025
Freelance Creative Director/ Brand Strategist
Shirter
09.2024 - 12.2024
Freelance Creative Director/Social Media Brand Strategist
Pennon
08.2023 - 04.2024
Freelance Assistant Creative Director
AfterPray
06.2023 - 09.2023
Co-Founder/ Creative Director
Wuagi
06.2023 - Current
Freelance Creative Director
Floppy Disk Drive, FDR.
04.2023 - 10.2024
Assistant Creative Director/Brand Ambassador
F8ke Chemical Club
02.2022 - Current
Basketball Coach
IKE
10.2021 - 04.2025
Residence Assistant
Endicott College
09.2020 - 12.2022
Bachelor - Business Administration (Global Conver Management)
Endicott College
High School Diploma -
Elmas Private Secondary School
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