Dasom Yoo

• Developed key operational initiatives to drive and maintain substantial business growth.
• Built productive relationships with industry partners and competitors to support strategic business objectives.
• Drove profitability with thorough financial analysis and strategic decision making.
• Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
• Led the company members, managing projects, and Spearheaded internal and external communication.
• Set the directionality of projects and oversaw them during its period.
• Built a Web / Mobile site to advertise the service to customers.
• Initiated the proposal fitted for customer needs, governments, and general.
• Managed the whole procedure including accompanying docs, approval of governments, and negotiation with clients.
• Managed the finance.
• Cooperated with European companies (Germany, Lithuania, Estonia, etc.)

General

• Developed strategic partnerships with key industry influencers to expand brand reach.
• Analyzed market trends and consumer behavior to inform data-driven marketing decisions.
• Conducted competitor analysis for better positioning in the market and identifying growth opportunities.
• Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.

A.

• Managed UNICEF Digital Donation Campaign, which resulted in over1,800% uprising in the accomplishment of donation goal, and more than 160%successful increasing compared with the comparison group and won the UNICEF Global Donation Award. (2017.09.04 – 2020.07.07)- Developed Campaign concepts and strategies and executed plans.
• Developed Campaign concepts and strategies and executed plans.
• Managed developing web / mobile site for campaigns.
• ]Developed Social media content and EDM led to an increase donations directly.
• Analyzed the result through GA and Internal Intranet and drove the insight for the next campaign.

B

• Set the Owned media before the brand (Alloso from Iloon) launched the product. (2017.12 – 2018.05)
• Developed concept and strategy for the brand’s social media channel and content.
• Analyzed the result through GA and drove the insight of potential customers’ and followers’ needs and preferences for product launching.

C

• Developed the campaign and social media operating strategy, managed the web site development, published the social media content, and led the achieved goal during the campaign (Greenpeace) / (2020.03 – 2020.06)

D

• Developed the campaign strategy, managed the website development,operated a managing plan for owned media, and executed digital AD. (아름다운가게) / (2020.04)

• Conducted thorough market research to identify new opportunities for growth and expansion.
• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Led regular team meetings, fostering a collaborative environment that encouraged creative problem-solving among team members.
• Negotiated partnerships with other businesses to create mutually beneficial promotional opportunities.
• Launched a subscription-based new business (Beer / Razor Blade)
• Facilitated the directionality of new business and set the strategy.
• Managed website building.
• Negotiated with product-related companies.
• Managed Customer invoice.
• Created and Contributed Owned media content.
• Analyzed the result based on GA and drove the insight.

• Increased brand awareness by developing and implementing targeted marketing campaigns.
• Internal and External Communication managed.
• Managed Owned Social Media.
• Created Social Media Content.
• Established Partnerships with the main living and fashion-related magazines for advertising.
• Improved company internal communication through regular brainstorming sessions.
• Accomplished 10K Followers on the main channel (Facebook)
• Developed room package products, which led to a more than 10% increase in sales compared with the usual hotel room package promotion.
• Implemented innovative products beyond regular hotel promotion, and collaborated with a massive range of companies.
• Published the PR content.

• Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.
• Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
• Analyzed problems and worked with teams to develop solutions.
• Contributed to a positive team environment by collaborating with fellow interns on group projects and presentations.
• Negotiated collaborating companies and contacted sourcing.
• Developed brand marketing strategies.
• Managed brands on and off-line marketing.
• Planned brands’ social media content.
• Analysed results of marketing and wrote the analyzed report