Overview
Work History
Education
Skills
Additional Information
Soft Skills And Hobbies
Timeline
Generic

Yejin Hyun

Seoul

Overview

10
10
years of professional experience
5
5
years of post-secondary education

Work History

Manager

ETUDE
08.2023 - Current
  • Social Channel Management & Fandom Engagement
  • Led ETUDE's Instagram and TikTok channels, planning and executing content aligned with product&collection launch timelines
  • Reversed declining follower trend(1.03M → 1.009M) and grew to 1.09M within 4 months through trend-driven contents
  • Strengthened brand affinity via Stories, events, and active communication through comments and DMs
  • Social Campaign Planning & Performance Growth
  • Along new product launch, planned and executed a campaign with RIIZEat TikTok, generating 391 entries and 9.5M views (2.28x benchmark)
  • Experienced in end-to-end campaign execution across channels, driving engagement, reach, and user participation
  • Community Marketing & Influencer Relations
  • Ran ETUDE's YouTube ambassador program 'Beautizen', generating consistent UGC and keyword visibility
  • Fostered ties with global TikTok creators through meet-ups, enabling smooth future collaborations

Manager

Amore Pacific
02.2022 - 07.2023
  • Social Media Strategy & Performance Marketing
  • 1. BLACKPINK-led Global TikTok Campaigns
  • Planned and led global TikTok campaigns for 'Hello Bubble' - a self hair dye product, featuring BLACKPINK to activate Kpop fandoms, developed an interactive game-style filter, resulting in 32.1K UGCs and 1.09B views in 3 weeks (5.3x benchmark)
  • 2. Social Performance & Regional Collaboration
  • Boosted TikTok Shop GMV in Indonesia from KRW 170K to KRW 1.3M through strategic ad targeting and conversion campaigns
  • Collaborated closely with APAC regional teams across creative, media, and e-commerce functions for campaign execution
  • 3. UGC Activation & Community Building
  • Led TikTok supporter program 'Bubblers' to drive UGC for new SKUs, maintaining top keyword rankings (#selfdye, #hairdye)

Editor

StyleShare
10.2015 - 01.2021
  • Editorial & Community-Driven Content Strategy
  • 1. Fashion & Culture Editorial Production
  • Led photo and video shoots for seasonal campaigns with fashion and lifestyle brands including PUMA, FILA, and NEPA
  • Wrote weekly feature articles on beauty, fashion, influencer interviews, DIY, and travel to enhance user engagement and brand voice
  • Deep interest and hands-on experience in youth culture, style trends, and online creator communities
  • 2. Social & Influencer Community Building
  • Managed StyleShare's Instagram, growing followers from 20K to 100K in two years through consistent editorial storytelling
  • Ran StyleShare Circle, a creator program driving UGC and commerce conversion via themed monthly missions (e.g. Back to School, Summer Festival)
  • Collaborated with micro- and macro-influencers to co-create content and strengthen community identity

Education

Nursing -

Yonsei University
01.2010 - 01.2015

Skills

Team leadership

Operations management

Strategic planning

Decision-making

Additional Information

Completed TikTok Korea's 'Local Influencer' program, creating monthly content and gaining hands-on insight into platform algorithms, Participated in Olive Young's 'Shutterbrity' 1st & 2nd programs to explore beauty retail and review dynamics

Soft Skills And Hobbies

  • A seasoned content producer with quick adaptability in unpredictable production scenarios
  • A dedicated POP and ROCK fan who attends music festivals every year

Timeline

Manager

ETUDE
08.2023 - Current

Manager

Amore Pacific
02.2022 - 07.2023

Editor

StyleShare
10.2015 - 01.2021

Nursing -

Yonsei University
01.2010 - 01.2015

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Yejin Hyun