Dongwook Kim
Global Marketing & Strategy Professional
Yangjae
Summary
Overseas Marketing Associate with experience in global market research, export strategy, and cross-border collaboration. At SPC Samlip, supported product launches into the U.S. and Asian markets and coordinated with internal teams to ensure timely delivery and compliance. Previous roles at Bain & Company and LG Management Development Institute involved competitor analysis, international issue research, and translation. Trilingual in Korean, English, and Chinese, with strong communication and business development skills.
Overview
3
3
years of professional experience
3
3
Languages
Work History
Overseas Marketing Associate
SPC Samlip
05.2024 - Current
- Conducted market research and demand analysis for export strategy across the EU, North America, and Asia, identifying key opportunities for Korean bakery and snack products.
- Performed preliminary legal review of export markets, including raw material usage, tariff benefits, and compliance with trade regulations.
- Developed product positioning strategies by country and channel, and executed integrated online and offline marketing campaigns to drive brand awareness and sales.
- Collaborated with R&D, design, and cross-functional teams to manage product export projects, ensuring on-time delivery and efficient resource allocation.
Temporary Work
Bain & Company
08.2023 - 09.2023
- Supported interpretation and note-taking in overseas meetings.
- Assisted with competitor research and report drafting.
Research Intern
LG Management Development Institute (LG Academy)
10.2022 - 01.2023
Assisted in analysis of international and China-related issues, contributing to internal research reports.
Translated and summarized global policy and economic issues for publication in the LG Academy’s internal newspaper.
Education
Bachelor of Arts - Journalism And Communication
Tsinghua University
Beijing 04.2001 -
Skills
- Languages: Korean (Native), English (Fluent), Chinese (Intermediate)
- Business Tools: MS Excel, PowerPoint, Word
- Core Competencies: Marketing Strategy, Market Research, Sales & Business Development
Timeline
Overseas Marketing Associate
SPC Samlip
05.2024 - Current
Temporary Work
Bain & Company
08.2023 - 09.2023
Research Intern
LG Management Development Institute (LG Academy)
10.2022 - 01.2023
Bachelor of Arts - Journalism And Communication
Tsinghua University
04.2001 -