Doyeon Gil
Sr. Media Planner
Seoul
Summary
Dedicated digital marketer with extensive expertise in media planning and execution, contributing significantly to the success of diverse client at a global agency. Skilled in managing Display ads and Paid Search campaigns, utilizing analytics tools for performance optimization. Proficient in market research, consumer insights analysis, and strategy development to enhance marketing effectiveness. Demonstrates proficiency in building strong client relationships and collaborating effectively within cross-functional teams to achieve collective objectives.
Overview
6
6
years of professional experience
3
3
Certifications
3
3
Languages
Work History
Sr. Media Planner
Denstu Korea (Carat, IProspect)
10.2023 - Current
- Key Client: Tefal, Lenovo, Gucci
- Optimized media mixes tailored to each client's business, budget, and preferred advertising platforms.
- Monitored and reported performance of online and offline advertising campaigns to relevant stakeholders, including global regions.
- Nurtured relationships with clients, advertising platforms, and media influencers.
- Utilized Google Analytics 4 to track data for SEM campaign strategies.
- Researched evolving media landscape and trends to stay current with industry developments.
- Increased client acquisition by developing and implementing targeted B2B media strategies.
Sr. Media Planner
Havas Korea
06.2023 - 10.2023
- Key Client: Breville
- Managed budgets and devised effective media mixes within client constraints.
- Analyzed media consumption patterns of target audiences and recommended digital media platforms.
- Prepared comprehensive campaign reports, demonstrating the effectiveness of media strategies in meeting client goals.
- Enhanced brand visibility through development and implementation of strategic media plans for diverse clients.
- Collaborated closely with creative teams to ensure consistent messaging alignment across all channels.
- Suggesting new ad product contributed to increase in e-commerce sales.
Digital Marketer
Sang H Kang & Associates
5 2021 - 03.2023
- Executed Google Display ads and Paid Search campaigns.
- Conducted performance analysis using Google Analytics 4.
- Planned marketing initiatives and utilized referral networks to drive business development.
- Researched industry and market trends to develop effective marketing strategies and improve business operations.
- Created and distributed social media content, engaged with target audiences, and expanded reach through strategic ad placements.
Sales & Marketing Associate
Seigo Neckwear
03.2018 - 03.2021
- Monitored consumer patterns to anticipate changes and adapt marketing strategies in dynamic landscape.
- Evaluated competitor activity to assess products, pricing, and promotional strategies.
- Managed stocktaking, inventory counts, and supply re-orders to prevent project delays.
- Increased brand awareness by developing and implementing targeted marketing campaigns.
Education
BBA - Marketing Mangement
The City University of New York Baruch College
55 Lexington Ave, New York Skills
Digital Media Plans
Search engine marketing
Data Analysis
Media Buying
Nielsen
Trend analysis
Marketing strategy development
B2B marketing
Competitive Analysis
Budget Management
Target Audience Identification
Safety awareness
Certification
Google Data Analytics Professional
Timeline
Sr. Media Planner
Denstu Korea (Carat, IProspect)
10.2023 - Current
Sr. Media Planner
Havas Korea
06.2023 - 10.2023
Sales & Marketing Associate
Seigo Neckwear
03.2018 - 03.2021
Digital Marketer
Sang H Kang & Associates
5 2021 - 03.2023
BBA - Marketing Mangement
The City University of New York Baruch College
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