Doyi Kim

1. LG Electronics

• Managed end-to-end GA4 & GTM implementations for LG Electronics, delivering 100 % data accuracy in both channel attribution and product-list event tracking.

• Led consultative performance reviews with LG Electronics, translating complex analytics insights into clear, actionable recommendations that optimized their digital campaigns and strengthened strategic partnerships.

• Identified upsell opportunities at LG Electronics by mapping advanced measurement solutions (e.g. SPA event stabilization) to their evolving business needs—expanding project scope and driving incremental revenue.

• Coordinated cross-functional teams (development, QA, analytics) for LG Electronics to align on requirements, timelines, and deliverables—achieving on-time delivery in 100 % of engagements and ensuring a seamless client experience.

• Authored and presented client-facing materials (technical guides, annotated screenshots, slide decks) for LG Electronics, simplifying GA4 concepts for non-technical stakeholders and building trust through transparent communication.

• Fostered a long-term partnership with LG Electronics by proactively addressing challenges, proposing continuous enhancements, and maintaining a consultative approach to support sustained client growth and satisfaction.


2. Hyundai Capital

• Managed end-to-end GA4 & GTM implementations for Hyundai Capital, achieving 100 % accuracy in channel attribution and product-list event tracking.

• Implemented BigQuery data extraction pipelines and leveraged the data for in-house analytics, enabling Hyundai Capital’s teams to access and analyze client data directly and drive data-informed decision making.

• Coordinated cross-functional teams (development, QA, analytics) for Hyundai Capital to align on requirements, timelines, and deliverables—delivering every engagement on time and ensuring a seamless client experience.

• Increased annual sales by 15% by upgrading the UI of the shopping mall and managing data

• Developed e-commerce websites based on high-level business and technical requirements by using PHP, HTML5, CSS, JavaScript, JSON, and MYSQL

• Collaborated with various internal departments such as the product planning team and shopping mall operation team and received satisfactory feedback after meeting their request

• Advanced the main page of the shopping mall both UI and functionally

• Solved technical errors such as the lack of product images of companies in our shopping mall

• Improved the UI of the main page, such as adding best-selling products by category, monthly event menus, and top 20 searches

• Received compliment feedback on the user review board, after helping users who have difficulty signing up for membership

• Made a PowerPoint and Gave a presentation to large and complex customer organizations like KB CARD, and CJ ENM about Google Analytics

• Communicated with clients about the precautions for introducing Google Analytics for each client company

• Tested the web and app code to introduce Google Analytics according to complex customer requirements