Soli Woo
Senior Manager Of Global AD Product & Platform
Bucheon,Gyeonggi-do
Summary
I'm an experienced Sales and Strategy manager with over 16years of experience in the Digital Advertisement market. some positions required more detail knowledge of specific products and platforms, such as Commerce and Official Account which I'm in charge now. However almost items are related with Digital Advertisement Business and also need to understand client's needs and platform both of them. Through these experiences, I have an excellent reputation for resolving problems and improving customer satisfaction so far. I can understand the point of the issues and find the most efficient way to solve the problem. As a result, I was able to perform well very complex and difficult projects in my current job, and it become a major contribution to stable operation and sales growth in several countries.
Overview
16
16
years of professional experience
9
9
years of post-secondary education
Work History
Leader of Global Account AD Team
LINE Plus
Seohyeon-dong, Gyeonggi-do
09.2018 - Current
- Implemented Official Account AD performance improvement strategies and plans to promote continuous growth of Official Account AD in the Global.
- Prepared variety of different written communications, reports and documents for high level leaders and stakeholders.
- Increased global co-workers satisfaction by resolving issues.
- When products under planning, recognizing discrepancies among the stakeholders and promptly addressing for sync-up the major point.
Senior Manager, Strategy of Advertisement
Kakao
Pangyo, Gyeonggi-do
05.2016 - 08.2018
- Managed large-scale projects of sales team and introduced new processes and strategies to achieve challenging objectives.
- Improved business platform to streamline customer acquisition and onboarding strategies.
- Organized internal promotional events and interacted with agency channels to increase sales volume.
- Identified opportunities for growth in each category market and collaborated with sales teams to reach sales goal.
- Analyzed sales and marketing data for improved strategies.
- Managed and motivated sales team to increase revenue more then 100% .
- Performed analyses among the competitors and adjusted sales and marketing strategies accordingly.
Senior Manager, Strategy of Commerce
Kakao
Pangyo, Gyeonggi-do
10.2014 - 04.2016
- Propelled continuous improvements on the service and products side, and strategically capitalized on the market trends.
- Improved operational planning and business frameworks to enhance resource utilization and reduce waste.
- Recommended sales strategies for improvement based on regular market research and competitor analysis.
- Implemented sales and operational policies across the commerce service and products.
Sales and Service Manager
Daum Communication
Hanam dong, Seoul
01.2006 - 09.2014
- Introduced higher performance AD products for clients and increased efficiency of clients' marketing budgets.
- Worked with marketing agency to launch and manage clients' promotional activities and campaigns.
- Increased customer retention by developing and offering unique campaign ideas and special products benefits when suggested the cooperation campaign.
- Achieved or exceeded financial goals on Sales target in each category.
- Broadened strategic contents business to promote service growth and build a long-lasting service platform.
Education
Associate of Arts - Department of Mass Communication
Korea University
Anam Dong 03.2000 - 02.2006
High School Diploma -
Hansung Chinese High School
Yeonhee Dong 09.1996 - 09.1999
Skills
Team leader
Strategic planning
Policies and procedures
Business administration
Business Development
Coaching and mentoring
Sales and marketing
Project Management
Timeline
Leader of Global Account AD Team
LINE Plus
09.2018 - Current
Senior Manager, Strategy of Advertisement
Kakao
05.2016 - 08.2018
Senior Manager, Strategy of Commerce
Kakao
10.2014 - 04.2016
Sales and Service Manager
Daum Communication
01.2006 - 09.2014
Associate of Arts - Department of Mass Communication
Korea University
03.2000 - 02.2006
High School Diploma -
Hansung Chinese High School
09.1996 - 09.1999