Emily Urso
Senior Advertising Manager
Springfield
Summary
Accomplished advertising professional with 15+ years of experience driving consumer engagement and enhancing brand image to generate revenue. Led campaigns resulting in positive feedback and exponentially increased interaction from target audience members. Team player with strength in coordinating with colleagues and industry experts to manage successful advertising work.
Overview
20
20
years of professional experience
Work History
Senior Advertising Manager
Carbon6
Pyeongtaek-si, South Korea
07.2023 - Current
- Collaborated with Ad Managers to enhance 100's of client campaigns through strategic optimizations and creative tests.
- Executed 100+ audience selections per week, campaign creation and optimization for demand generation Amazon advertising campaigns.
- Conducted in-depth marketplace research to identify growth opportunities for Amazon sellers to stay ahead of competition.
Director of Digital Advertising
D8aDriven
Washington, DC
12.2019 - 05.2023
- Led all advertising strategy for the agency and managed a remote advertising team that executed campaign management and optimization of 40 Amazon brands, generating $20M in annual sales.
- Developed and executed comprehensive Amazon marketing strategies to drive engagement, improved sales and maximize ROI.
- Managed client relationships and worked with brands on creative strategy and ad asset creation.
AMS Operations and Marketing Lead
Resolut Partners
Philadelphia, PA And Killeen, TX
07.2015 - 12.2019
- Developed and executed hundreds of comprehensive Amazon Advertising and Google Advertising strategies for brands in the skincare, home fragrance, jewelry, snack and supplement categories.
- Coordinated influencer content across email marketing and social media platforms during key events, including collaborations with notable personalities.
- Created engaging marketing materials to enhance influencer packages, driving brand visibility and engagement and managed product seeding process to over 50 influencers
Market Research and Strategic Programs Manager
Merkle
11.2005 - 09.2011
- Conducted in-depth market analysis and research for top financial institutions to include credit card, mortgage and retail banking industries for competitive edge and regulatory compliance.
- Collaborated with banking and credit card clients on marketing messaging strategies and value propositions for both print and digital marketing initiatives.
- Managed day-to-day direct marketing campaign operations and oversaw the execution of creative and testing strategies to drive acquisition and retention.
Education
Certificate - Executive Event Leadership
Temple University
Philadelphia, PA 04.2001 -
Bachelor of Arts - Communication & Rhetoric
University of Pittsburgh
Pittsburgh, PA 04.2001 -
Skills
Accomplishments
Brigade Volunteer of the Year, 66th MI BDE
Volunteer of the Year Nominee, USAG Humphreys
Golden Rose Award
Timeline
Senior Advertising Manager
Carbon6
07.2023 - Current
Director of Digital Advertising
D8aDriven
12.2019 - 05.2023
AMS Operations and Marketing Lead
Resolut Partners
07.2015 - 12.2019
Market Research and Strategic Programs Manager
Merkle
11.2005 - 09.2011
Certificate - Executive Event Leadership
Temple University
04.2001 -
Bachelor of Arts - Communication & Rhetoric
University of Pittsburgh
04.2001 -
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