EuiTae LEE

Company Info:

- Skin-care Brand: Torriden

- Employees: 130

- Revenue: USD 140 Million

- Location: Seoul, Korea

• Managed to increase TMall monthly online sales by over 300% in 6 months.
• Managed to increase TikTok monthy online sales by over 250% in 6 months.
• Optimized campaigns in TMall & TikTok to achieve ROAS over 3.0.
• Monitored customer reviews and addressed negative produce feedback with relevant departments.
• Analyzed traffic and customer behavior on our shops.
• Identified areas for optimization, leading to increased conversion rates.
• Conducted market research on competitor offerings and price
• Managed budget allocation among ads to maximize profit and traffic.
• Fulfillment and stock Managment
• Forecasted next 3 months sales for stock manufacturing.

Company Info:

- Skin-care Brand: Mediheal

- Employees: 200+

- Revenue: USD 190 Million

- Location: Seoul, Korea

• Opened up 2 new e-commerce shops, JD & KuaiShou
• Launched 3 new products on the new shops
• Collaborated with over 6 new influencers for live selling.

Company Info:

- Skin-care Brand: Dermafirm

- Employees: 132+

- Revenue: USD 72 Million

- Location: Seoul, Korea

• Achieved 17 Million USD revenue on TMall in 2023
• Achieved 28 Million USD revene on TikTok in 2023
• Manged overall ROAS of 2.5 on each platform.
• Manged ads bugdet below 20% of revenue.
• Improved UI design according to the new regulations of platforms & country.
• Opened up 2 new warehouses in China to deliver goods to customers within 2 days.
• Implemented installment payment for younger customers
• Started three new In-House live selling channels on TikTok.
• Collaborated with China branch co-workers for China domestic logistics.

Company Info:

- Skin-care Brand: Dancing Doll

- Employees: 20+

- Revenue: USD 3 Million

- Location: Guangzhou, China

• Opened up TMall and TikTok e-commerce shops
• Set up price strategy for online campaigns.
• Collaborated with influencers for live selling.
• Worked with online marketing company to promote new products online
• Conducted market research to find out ingredients that are popular in the market.
• Worked with product development team to launch lip-gloss and mascara.
• Worked with marketing team to increase organic traffic into our shops.
• Started in-house live selling on TMall Platforms
• Collaborated local delivery company to reduce shipping cost all over the cities.
• Coordinated monthly online campaigns.
• Worked with design team to design pages for each campaign.

Company Info:

- Industry: Trading Frozen Foods

- Employees: 450+

- Revenue: USD 460 Million

- Location: Hong Kong (Headquarter - Atlanta USA)

• Manged short positions and long positions to maximize profit in Korean market.
• Closed deals with 6 new buyers in Korea
• Monitored daily and weekly price fluctuation.
• Conducted research in import volume
• Managed to achieve 2.5% profit margin in each deal
• Communicated with US headquarter to share sales status and market trend