EUN U CHOI

International Development Cooperation (ODA) – Project Planning & Strategy

• Planned and executed ODA projects supporting industrial development in developing countries.
• Identified new ODA initiatives (119 proposals in 2025) and secured government funding for pilot projects, including the Uzbekistan Renewable Energy Equipment Testing and Certification Project (KRW 11B).
• Coordinated with embassies, host-country agencies, and supervising ministries to ensure successful project execution.
• Tracked performance metrics and prepared reports demonstrating impact on domestic industry and international collaboration.

Operation of government projects related to cooperation between industry and academia – Project Management

• Managed and executed government projects, including the 'Project to Establish Industry-Academia-Research Cooperation Complex within Universities' and the 'School Enterprise Support Project.’

1. Project to Establish an Industry-Academia-Research Cooperation Complex within a University:

• Led establishment of collaboration zones, engaging 324 tenant SMEs across 4 universities.
• Managed annual budgets of KRW 4–8B, optimizing allocation to maximize ROI and support high-potential SMEs and start-ups.
• Identified and onboarded new tenant SMEs and start-ups, and drove measurable program outcomes across multiple universities.
• Implemented risk mitigation for irregularities in project execution and facilitated resolutions including fund recovery and procedural adjustments.

2. School Enterprise Support Program:

• Supported start-ups at 30+ universities nationwide, assisting in company formation, production planning, sales strategy, and student engagement.
• Managed an annual budget of approximately KRW 6B, planned key performance indicators, and implemented outcome measurement to identify and drive program impact.

Common Responsibilities & Achievements:

• Developed and executed annual project plans with Ministry of Education, aligning stakeholder goals with program KPIs and ensuring compliance.
• Conducted performance evaluations, data analysis, and policy research to measure program impact and inform strategic decisions.
• Facilitated knowledge-sharing sessions, workshops, and expos to strengthen collaboration and cross-organizational networking.
• Built long-term relationships with university stakeholders, tenant SMEs, and start-up founders, ensuring sustainable engagement and knowledge transfer.
• Established operational guidelines for government projects, coordinated with stakeholders, and prepared official documentation to support program management and compliance.

• Developed and deployed B2B sales enablement tools (sample kits, datasheets, brochures) for a portfolio of assigned products, enhancing product adoption and sales readiness across domestic and international teams.
• Led planning and production of 15 sample kits, distributed globally to sales teams, ensuring targeted messaging for different industry segments.
• Produced 20+ product datasheets and brochures for assigned products; translated and localized for US, EU, China, and Japan, enhancing global consistency and communication.
• Conducted needs assessments and focus group surveys with sales teams and industry stakeholders to inform content development and tool effectiveness.
• Produced and distributed bimonthly newsletter ‘Current Korea’ for nationwide distributor network, improving global best-practice adoption; revitalized newsletter layout adopted as global benchmark, influencing the Japanese team’s newsletter design.
• Designed and conducted training sessions for domestic sales teams and distributors (quarterly, 70–80 attendees per session), managed online product education via BrainShark platform, enhancing product knowledge and customer engagement.
• Organized end-to-end sales planning sessions involving product development, PM, sales teams, distributors, and customers, driving alignment and marketing strategy formulation.
• Organized exhibitions for major clients (LG Innotek, Samsung Electronics, Hyundai Mobis) and trade shows (e.g., Korea Electronics Show).