Gaukhar Dossova

Responsible for marketing of Mobilize Financial Lending products to Renault Korea Motors Customers.

• Setup outbound call center including KPIs, processes and call scripts to increase repeated loan sales and collect customer feedback;
• Designed a loyalty membership program to increase marketing consent time frames and increase repeated loan sales;
• Created and ran targeted sms campaigns for repeated loan sales campaigns with customer segments created based on previous purchase behavior;
• Analyzed campaign performance and produced reports and analysis on conversion and business impact;
• Managed agencies to create digital marketing campaigns on Facebook, Instagram, Naver Search and Kakao Moment campaigns for new loan products, and drove performance by setting KPIs for monthly leads. (Reached yearly KPI of 2000 digital Leads);
• Managed agencies to create and deliver point of sales materials (Ex. banners) to dealerships across Korea;
• Prepared presentations for senior management for monthly business reviews with content and input from the marketing communications, marketing planning and sales teams

• Managed E-commerce channels (Coupang, Naverstore, Amazon);
• Managed Digital Marketing Campaigns;
• Managed Brand awareness through different kind of exhibitions

• Increased Monthly transactions from 3000 to 10000 by implementing offline and online marketing campaigns;
• Introduced customers to new features released in the app through product marketing content in several channels including in-app, Facebook and Instagram and drove adoption of features through sign-up or engagement incentives;
• Implemented social media marketing campaigns (Managing Google, Facebook Ads) to acquire new customers through mobile ads;
• Designed marketing campaigns such as giveaways and lucky draws to acquire and retain customers;
• Engaged and onboarded influencers (Instagram, YouTube);
• Produced reports on bugs, user experience issues and feedback reported by customers;
• Localized application interface to Russian, Kazakh and English from a base of Korean;
• Provided customer support in the the financial services division in 5 languages (English, Kazakh, Russian, Turkish, Korean) for banking services such as payments and mobile and online banking

• Owned all translations from Korean into Kazakh and Russian languages for critical company documentation;
• Provided translations to non-korean/ non-russian speakers across a range of activities;
• Managed invoices, expense reports in a Korean counting system «ERP».

• Analyzed and reported trends for beer retail sales;
• Managed and built relationships with retail partners;
• Managed supply and delivery to retail partners.