Geumpil Hong

• Large-Scale Project Bid & Management: Successfully spearheaded and secured 2 major educational smart device deployment projects for regional Offices of Education (Daegu & Gangwon), achieving a cumulative contract value of 30 billion KRW , which was widely featured in press.
• Strategic Proposal & Solution Development: Formulated winning bid strategies by analyzing RFP requirements, grading rubrics, and competitor landscapes; conducted field research and customer VoC analysis to design tailored educational solutions.
• High-Stakes Presentation & Storyboarding: Developed compelling proposal storyboards and delivered pitch presentations and Q&A sessions for evaluation committees, directly influencing the final selection.

• Project: Digital Twin (Smart Yard) Strategic Roadmap for a Leading Heavy Industry Conglomerate
• Financial Modeling & Cost-Benefit Analysis: Validated ROI and strategic necessity of digital twin adoption to senior client stakeholders through comprehensive financial modeling and cost-benefit analysis
• Global Benchmarking & Gap Analysis: Developed and assessed a company-wide survey to evaluate and illustrate client's current digital transformation maturity gap against industry leaders.

*Service: Slid - Video Note-taking Tool for Youtube Learners

• AI Service Planning: Formulated a comprehensive business proposal for a new generative AI service by benchmarking industry leaders and analyzing business models, acquired over 20,000 users after launching.
• Data-Driven Growth Marketing & Optimization: Spearheaded a YouTube advertising optimization project based on customer data analysis, leveraging Google Ads and Amplitude to conduct A/B testing; achieved a 3x KPI improvement by drastically reducing CPC(Cost per Click) from 1,500 KRW to 500 KRW.