Youngjin Kim
Gwangju-si,korea
Summary
As a Senior Product Design Lead, I have extensive experience in product design, graphics, and packaging design. I am skilled in creating user-centric experiences, producing visually appealing marketing materials, and have a proven track record in conversion optimization, cost reduction, and building collaborative design systems. I am highly proficient in Adobe Creative Suite and design thinking, and I am also capable of effectively leading team members.
Having worked as a product designer for Analog Plus for over 6 years, I have maintained a service-oriented mindset, and have demonstrated decisiveness and experience in diagnosing problems and creating 2D specification drawings. As an expert in Adobe software, I have primarily been responsible for 3D design of products, as well as material and CMF (color, material, finish) design. I have focused on product development, testing, and modification, and have always researched the latest trends to develop effective marketing strategies for products.
I am particularly notable for my thorough understanding of the new product development process. One of my strengths is my ability to quickly understand and respond to on-site situations by directly communicating with the factory. This ability greatly contributes to the rapid launch of products to the market and quality improvement. Overall, I have implemented innovative and practical product designs that reflect users' needs through strong leadership and design capabilities.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Product Design Lead
Analogue Plus
10.2018 - Current
- Produced a smart helmet by reflecting trends in existing helmet models, and performed redesign work starting from the overall exterior artwork to installing smart functions. Whenever a product launch for a helmet or goggle occurs, create visually appealing landing pages for the new products to effectively communicate the product value proposition and optimize customer conversion rates.
- Through the company's brand 'CRNK' social network account, we created visually attractive marketing materials that effectively conveyed the brand's message to target customers through various channels such as Instagram, Facebook, and the homepage.
- Led brainstorming sessions with teams to generate innovative ideas for new product features and improvements.
- Took the lead in detailing product development, schedule, quality, and delivery.
- For successful product design, we identified user-centered experiences and researched them to lead professional product development.
- Enhanced user experience by designing intuitive interfaces and optimizing navigation for various digital products.
- We created a prototype for early-stage product testing, actually wore and tested it, and revised and produced it by reflecting the team's feedback.
- Documented each step in product's design process for use in manuals.
- Effectively managed projects from product development to marketing, even in challenging environments with always tight deadlines.
- From comprehensive user manuals for new products and additional technical documentation, to device user guides for smart helmets, we've written and designed manuals.
- Produced a smart helmet by reflecting trends in existing helmet models, and performed redesign work starting from the overall exterior artwork to installing smart functions.
Graphic Designer
Analogue Plus
10.2018 - Current
- Creatively produced exhibition designs such as printed materials, brochures, banners, and signs for each exhibition (2020-2024 CES Exhibition/2020-2024 Eurobike, etc.). This gave the effect of exposing the brand through various media outlets of the exhibition.
- Redesigned with attractive social media graphics that increase online visibility, it was selected as the No. 1 helmet brand shopping mall (as of 2021) through 'Naver Store', a large online mall in Korea.
- When choosing typography, composition, layout, and color in the brand brochure design work, we used design trends and principles.
- Completed the final work on the project before launch, including testing and creating a user manual.
- Researched industry trends to stay current on best practices in graphic design.
- Maintained up-to-date knowledge of design trends, ensuring modern and appealing creations.
- Created engaging social media content, boosting online interaction.
Package Designer
Analogue Plus
10.2018 - Current
- Increased project completion rates by effectively managing multiple design projects simultaneously.
- Established collaborative relationships with suppliers, negotiating favorable terms and ensuring timely delivery of materials needed for production runs.
- Contributed to team brainstorming sessions, generating creative ideas that drove successful package designs.
- Coordinated with manufacturers to ensure seamless transition from design concept to final production of packages.
- Maintained up-to-date knowledge of industry regulations, ensuring compliance with labeling requirements in all package designs produced.
- Enhanced product visibility on shelves with eye-catching package designs that attracted consumer attention.
- Provided technical support to clients throughout the entire process from initial consultation to final delivery of packaged products.
- Conducted thorough market research to identify trends and inform strategic design decisions for packaging.
- Improved packaging efficiency by streamlining design processes and incorporating industry best practices.
- Strengthened brand identity through consistent use of colors, typography, and imagery across all packaging elements.
- Reduced production costs by optimizing material usage and implementing eco-friendly solutions in package designs.
- Documented each step in product's design process for use in manuals.
- Converted project specifications into drawings and other materials that would be used to create product.
- Followed quality control procedures.
- Managed multiple projects effectively in demanding environment with tight deadlines.
- Created visuals and renderings communicating product design concepts.
- Researched and identified best-fit materials for new products.
- Analyzed user feedback and implemented changes to product design.
- Collaborated with team of engineers to develop new products.
Education
Associate of Arts - Living Furniture Design
Kaywon University of Art & Design
Gyeonggi-do, Korea03.2018
Skills
- Visual design
- Sketching and Ideation
- Adobe Creative Suite
- Product Strategy Development
- Illustration
- Mockups and prototypes
- Color theory
- Product Management
- Photography
- Problem-Solving
- Time Management
- Problem-solving abilities
Certification
- Adobe Certified Expert (ACE) -ACA illustrator
- Adobe Certified Expert (ACE) -ACA Photoshop
- Information Technology Qualification (ITQ) Korean PowerPoint A Grade
- Information Technology Qualification (ITQ) Korean Excel Grade B
- Korea Driver's License
Languages
Korean
Native language
English
Upper intermediate
B2
Chinese (Mandarin)
Upper intermediate
B2
Timeline
Senior Product Design Lead
Analogue Plus
10.2018 - Current
Graphic Designer
Analogue Plus
10.2018 - Current
Package Designer
Analogue Plus
10.2018 - Current
Associate of Arts - Living Furniture Design
Kaywon University of Art & Design
- Adobe Certified Expert (ACE) -ACA illustrator
- Adobe Certified Expert (ACE) -ACA Photoshop
- Information Technology Qualification (ITQ) Korean PowerPoint A Grade
- Information Technology Qualification (ITQ) Korean Excel Grade B
- Korea Driver's License
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