GU YAN

• Self-motivated, with a strong sense of personal responsibility.
• Excellent communication skills, both verbal and written.
• Proven ability to learn quickly and adapt to new situations.
• Skilled at working independently and collaboratively in a team environment.

Self-motivated, with a strong sense of personal responsibility.
Excellent communication skills, both verbal and written.
Proven ability to learn quickly and adapt to new situations.
Skilled at working independently and collaboratively in a team environment.

As the Founder and Operator of a cross-border e-commerce venture on Tao bao and JD Worldwide since 2020, I have successfully merged academic insight with practical application. Key achievements include: Pioneered a Niche in Sino-Korean Trade: Established and grew a dedicated community of 10,000 members, demonstrating a deep understanding of market dynamics, consumer behavior, and brand building between China and South Korea. Mastered the Complexities of Cross-Border Policy Implementation: Designed and managed the entire operational logistics chain, including bonded warehouse operations and customs clearance services. This hands-on experience has provided me with an unparalleled, ground-level understanding of the challenges and efficacy of international trade policies, regulatory compliance, and public-private partnerships in facilitating digital commerce. Data-Driven Strategy and Governance: Led comprehensive website data management to analyze consumer trends, optimize operations, and drive decision-making. This practice has honed my skills in quantitative analysis and translating raw data into actionable business strategies, mirroring the policy evaluation and data-driven governance approaches studied in
public policy.

My academic research in comparative e-government provided the theoretical framework for understanding digital governance, while my entrepreneurial experience running a cross-border e-commerce business offered me a practical lens to see how these policies are implemented on the ground.

Pusan National University, Busan, South Korea - Pusan

•Dissertation Research: [A Comparative Study on the Policies of Multiple Nationalities in Korea and China

Research focused on [Comparative Analysis of the International Policies of Two Nations.]

•Academic Writing and Literature Review [Policy Measures to Support Women's Employment and Entrepreneurship for the Ulsan-type New Deal Initiative]

ﾷ Completed professional development in A Comparative Study of E-Government Development in China and South Korea: An Analysis of National Portals