GYERYEONG KIM
Mapo-gu
Summary
A dedicated marketing specialist with over 4 years of experience, specializing in digital marketing and research. Skilled in deriving key insights through data analysis and adept at developing and executing brand/marketing communication strategies. Highly detail-oriented and able to thrive under pressure, with a proven ability to adapt to diverse situations and successfully manage multiple projects simultaneously.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Content Editor
Day-Zero Insight
07.2024 - Current
- Craft and distribute weekly newsletters featuring the brand-building journeys and business insights of unicorn entrepreneurs
Event Manager
Candlelight Concerts (Fever)
07.2024 - Current
- Manage communication and coordination with venue staff, MICE event clients, internal teams, artists, and on-site staff to ensure seamless and efficient event execution
- Develop production plans, oversee on-site and staff schedules, coordinate staff recruitment, prepare event materials, and create ePrograms to ensure the successful delivery of the event
- Coordinate stage and sound setup, train and delegate tasks to staff, manage ticketing, address customer inquiries, and resolve any issues that arise during the event
Consultant
Kantar Korea
05.2022 - 02.2024
- Led 13+ research projects focused on brand and marketing communications, advertising effectiveness, market trends, and consumer behaviors
- Analyzed advertising performance, consumer insights, competitive landscapes, and market conditions to uncover actionable trends and opportunities
- Developed comprehensive research reports in both Korean and English, providing data-driven insights and strategic recommendations for marketing initiatives
- Managed multiple projects simultaneously from initiation to completion, overseeing scheduling, communication, and reporting
- Worked closely with departments across global offices (China, India, UK, and US) and effectively managed processes to meet deadlines
Search Ads Specialist
Artience
06.2020 - 04.2022
- Operated global Google Search/Shopping Ads, and Pmax campaigns for LG's TV and earbuds, consistently exceeding KPIs by 110% to 150% across four countries
- Conducted ad performance analyses and wrote related reports on a daily basis to optimize ad campaigns
- Developed curriculum content for 20 training courses on the Google Marketing Platform for Samsung
- Conducted over 15 research projects on digital marketing trends, generating actionable insights and delivering comprehensive research reports for Samsung
- Monitored and analyzed seasonal advertising across various industries to provide strategic digital marketing consulting
PR/Marketing Assistant
Crosspoint NewYork
08.2018 - 03.2019
- Planned and executed SNS marketing for K-beauty brands 'Whalmyung' and 'SKINRx_LAB'
- Created monthly digital marketing plans and wrote monthly analysis reports
- Conceptualized content ideas and worked closely with photographers and designers to facilitate content creation
- Promoted K-beauty brands by managing offline pop-up events, as well as brand sponsorships for 2019 NYFW
Education
Associate of Arts - Mass Communication - Journalism
Brookhaven College
Dallas, TX 08.2012 - 12.2014
Bachelor of Arts - Advertising - Digital Media Strategy, Arts Management
Southern Methodist University
Dallas, TX 01.2016 - 12.2017
Skills
- Research
- Marketing Strategy
- Market Intelligence
- Google Ads & Data Analytics
- Microsoft (Word, Excel and PowerPoint)
Accomplishments
- Honor Transfer Scholarship
- Phi Theta Kappa Scholarship
- Advertising Education Foundation of Houston - KUBE Scholarship
- Alpha Delta Sigma American Advertising Federation Honor Society
Timeline
Content Editor
Day-Zero Insight
07.2024 - Current
Event Manager
Candlelight Concerts (Fever)
07.2024 - Current
Consultant
Kantar Korea
05.2022 - 02.2024
Search Ads Specialist
Artience
06.2020 - 04.2022
PR/Marketing Assistant
Crosspoint NewYork
08.2018 - 03.2019
Bachelor of Arts - Advertising - Digital Media Strategy, Arts Management
Southern Methodist University
01.2016 - 12.2017
Associate of Arts - Mass Communication - Journalism
Brookhaven College
08.2012 - 12.2014
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