Haein Lee

Sales And Marketing Internship

Gyeryong-si,11

Summary

Dynamic market researcher with proven expertise at KOTRA, adept at generating consumer insights and developing market entry strategies. Skilled in data interpretation and competitive analysis, I successfully authored high-impact reports and led projects that enhanced product discoverability. Bilingual in Korean and English, I excel in cross-functional collaboration and strategic thinking.

Overview

year of professional experience

Work History

Market Research Intern

Korea Trade-Investment Promotion Agency (KOTRA)

08.2024 - 12.2024

Analyzed Dutch consumer trends and industry data to identify emerging demand (e.g., natural skincare), generating insights incorporated into official market entry reports for Korean companies.
Authored and independently translated 2 Industry Reports and 3 Global Market News, including “2025 Netherlands Market Entry Strategy,” enhancing accessibility for domestic stakeholders.
Published a consumer trend article ranked #1 most viewed on KOTRA Global Market News (Nov 08th 2024 ~ Nov 12th 2024).
Identified and profiled potential B2B buyers from 5 sectors, contributing to business opportunity pipelines and partnership development.
Synthesized insights from 5 international trade exhibitions into actionable reports on competitive landscape and industry direction

Team Leader

Consumer Insight-Based E-commerce Platform (Cultural Anthropology Project)

09.2023 - 12.2023

Led a consumer-driven business project applying cultural anthropology methodologies to identify unmet needs in the left-handed product market.
Conducted primary research (survey + in-depth interviews, n=30), identifying 3 key purchase barriers: limited variety, low accessibility, and price inefficiency.
Benchmarked 10+ online/offline channels, analyzing product availability and pricing gaps to define market entry opportunities.
Developed a structured product and category strategy and designed an e-commerce platform with optimized segmentation (stationery, sports, kitchenware, instruments).
Translated consumer insights into a data-driven business concept targeting underserved segments and improving product discoverability.

Head of Academic Affairs

Hanyang University Anthropology 39th Student Council

07.2023 - 12.2023

Identified a critical inefficiency in the existing report editing process, which overemphasized superficial proofreading (e.g., typos) while neglecting logical structure and argument clarity.
Redesigned the editing workflow into a discussion-based review process, shifting focus toward validating core arguments, analytical structure, and conclusion coherence.
Led structured review sessions where editors presented assigned reports, evaluating alignment between intended message and writers’ understanding.
Facilitated cross-validation discussions between writers and editors to identify logical gaps and inconsistencies, and guided teams toward actionable revisions.
Achieved a 50% reduction in editing cycles (from 4 to 2 rounds) while delivering zero-error final reports across 3 research groups and 6 teams.

Education

Bachelor of Arts - Cultural Anthropology

Hanyang University ERICA Campus

Ansan

02.2026

Skills

Analytical: Market Research, Consumer Insight Generation, Data Interpretation

Business: Market Entry Strategy, Competitive Analysis, Opportunity Identification

Tools: Word, PowerPoint, Excel

Languages: Korean (Native), English (TOEIC: 980 / 990, TOEIC Speaking: AM)

Timeline