HAEMIN NA

Freelance Team Leader - FAYE WOO

• Led the development and production of seasonal collections, including photoshoots and celebrity collaborations.
• Managed meetings with key buyers and MDs from W Concept, Lotte, and Shinsegae, ensuring successful follow-up and relationship management.

Online Launch - TIGHT HOME

• Oversaw the successful online launch of TIGHT HOME, managing all aspects from product introduction to marketing strategy.

TIGHT CORSET SWIMSUIT

• Spearheaded the crowdfunding campaign for TIGHT CORSET SWIMSUIT, a functional corset swimwear line, driving customer engagement and funding.

E-LAND & Online Store Promotions

• Coordinated promotional activities for E-LAND and online stores, ensuring alignment with brand strategies and optimizing sales performance.

Design Lead - AVOCADO (Yoga Apparel & Athleisure Wear, Korea)

• Responsible for the design and development of yoga apparel and athleisure wear collections tailored to the Korean market.
• Set up and managed the design team, ensuring efficient collaboration and streamlined processes.
• Oversaw the production line setup, ensuring high-quality standards and timely delivery.
• Coordinated with the U.S. design team for follow-up and alignment on design direction and production.

Launch & Brand Strategist - FAYE WOO

• Led the launch and branding efforts, including seasonal planning, showroom setup, catalog creation, photoshoots, and logo design.
• Directed the design and production of the 2013 SS and FW collections, including fabric development and artwork creation.
• Participated in the 2013 'WHO'S NEXT' Paris show and managed follow-up with international buyers.
• Coordinated celebrity shoots and collaborations with notable figures such as PSY (Gentleman), Lee Hyori (Miss Korea), Son Dam-bi, After School, Get It Beauty, and Girls' Generation.

Wholesale Brand Design Lead(IMPORT)

• Designed for wholesale brands such as SOMMERS (APM) and SKINNY BE (U-US).

Design Studio Setup - Guangzhou, China

• Established a design studio in Guangzhou, gaining in-depth knowledge of the local market through multiple extended business trips.

Design Lead - Contemporary Line (Dress & Jacket)

• Designed dresses and jackets for the Contemporary line, driving growth in local U.S. and South American markets (Brazil, Argentina, Mexico).
• Achieved a significant increase in sales from $8M in 2008 to $30M in 2010, supported by collaborations with TV shows such as Wendy Williams Show, Jersey Show, The Big Bang Theory, and Bad Girls Club.
• Increased average style production from 600 units to over 2,000 units.
• Participated in key trade shows including Magic Show and ENK Show, achieving a sales increase from $120K in the first Magic Show participation to over $500K by 2010.
• Secured partnerships with major companies such as BEBE, ARDEN-B, WINSOR, URBAN OUTFITTERS, and expanded into Russia with Podium.

Detail Development - Sugar Lips Women's Contemporary Line

• Developed intricate details such as beading, embroidery, and other embellishments for the women's Contemporary line.
• Achieved over three times the sales performance at the 2007 Magic Show compared to the previous year.
• Contributed to brand awareness by participating in the 2008 ENK Show.
• Managed follow-up with key accounts such as F21, BEBE, and ALDEN-B, successfully securing placements at Macy's and Nordstrom, driving revenue growth for the company.

Sample Wash & Product Development Lead

• Led sample washing processes for each style, designed pocket logos and trim details, and managed QC at the in-house factory.
• Coordinated the entire production process from buyer meetings (F21, Alloy, Dillard's) to production, including wash, color confirmation, and fit comments.
• Worked on planned collections with WIZWID, collaborating with Designers Song Jae-in and Kim Jae-hyun on the development of exclusive items.