Managed over 25 projects across diverse sectors including finance, FMCG, mobility, battery, and mobile applications, conducting extensive market analysis, brand share evaluations, and channel distribution assessments to develop tailored strategic solutions.
Drove the attainment of Euromonitor consulting revenue goals for the Seoul office by managing various projects, including marketing claim efforts, customer surveys, competitor analysis, and market size estimation.
Conducted in-depth market analysis in the client industry by synthesizing historical and forecasted market sizes, channel distributions, and brand shares using Passport data that covers 40 industries and external data sources, and applying a mix of quantitative and qualitative research methods.
Facilitated client engagement through regular presentations and knowledge-sharing sessions, providing insights on data trends and market analysis.
Developed and presented detailed industry reports and management summaries for clients, incorporating data-driven insights and recommendations to formulate consulting strategies.
Market Research Analyst
Preqin
03.2020 - 03.2022
Led cross-regional teams in China, the Philippines, and India to investigate mega deals (over USD 100 million) mainly in China and South Korea, managing project operations and enhancing data quality for high-value companies (ranging from USD 100 to 10,000 million).
Updated portfolios of General Partners/Limited Partners (GP/LPs) to improve customer experience with Preqin's data quality.
Executed in-depth market research and analysis, delivering strategic insights into the alternative assets industry, focusing on South Korean Venture Capital and Private Equity funds.
Developed and presented comprehensive reports for clients, offering in-depth insights into the South Korean Venture Capital and Private Equity markets, enhancing clients' market knowledge and investment strategies.
Build and maintain database of industry contacts, including fund managers, investors, and service providers, to support business development efforts.
Junior Marketing Associate
Lomography
12.2019 - 03.2020
Responsible for generating weekly sales and marketing reports with an analysis of market trends and sales data specific to the South Korean market.
Participated in marketing strategy meetings and executed external events to organize collaborations and campaigns with artists and influencers.
Monitored social media trends and budget, aligning with marketing department's focus on data-driven decision-making.
Analyzed budget and marketing spending for optimization for financial management skills.
Education
Bachelor of Arts - Major: Global Creative Industries
The University of Hong Kong
Hong Kong
12.2019
Secondary Education - International School
Asia Pacific International School
06.2014
Skills
Market Research and Data Analysis
Marketing and Market Insights
Project Management and Leadership
Client Engagement and Presentation
Team Communication and Collaboration
Strategic Planning and Report Writing
Languages
Korean, English, Chinese (Mandarin), Chinese (Cantonese)
Certification
HSK (Level 6), 汉语水平考试
Fundamentals of Alternative Assets, CAIA
Bloomberg Market Concepts, Bloomberg
BCG Strategy Consulting Virtual Program, BCG
Timeline
Consulting Analyst
Euromonitor International
03.2022 - Current
Market Research Analyst
Preqin
03.2020 - 03.2022
Junior Marketing Associate
Lomography
12.2019 - 03.2020
Bachelor of Arts - Major: Global Creative Industries