Haeseo Kim

Grand Prize (Student Division), Game User Panel Data Competition | Korea Creative Content Agency (KOCCA) (Sep 2025)Paper Title: A Longitudinal Analysis of Media Usage and Consumption Experiences of Game Users: Focusing on a Mixed-Effects Logistic Regression Model

• Grand Prize (Student Division), Game User Panel Data Competition | Korea Creative Content Agency (KOCCA) (Sep 2025)
  Paper Title: A Longitudinal Analysis of Media Usage and Consumption Experiences of Game Users: Focusing on a Mixed-Effects Logistic Regression Model

Co-authored specialised book addressing practical HR challenges using Python, utilising real-world corporate HR data analysed in research laboratory to enhance understanding of data-driven decision making.

• Collaborated with team members to write manuscript and develop comprehensive lecture materials (PPT) for university courses, facilitating improved learning experiences for students.
• Awards & Honors

Database Management & Targeted Marketing

• Managed and analysed comprehensive database of phone and in-person counselling sessions for admissions consulting, enabling targeted outreach.
• Developed targeted marketing strategies based on weekly data analysis, effectively converting information session attendees into fully registered students.

Student Management & Operations

• Directed offline class operations and online student management, including the e-learning 'Learning Mate' program.
• Fostered a supportive learning environment through empathetic, soft communication, providing tailored guidance that ensured consistent student engagement.

Data Analysis & Strategic Planning

• Designed detailed surveys to accurately identify customer needs and analyzed the collected data using Excel and PowerPoint.
• Facilitated data-driven decision-making through collaboration with team members to optimise promotional catchphrases and align content with emerging trends.

Key Achievements

• Achieved a new student enrollment rate 10% higher than the Jongro Academy team average by leveraging strong interpersonal and consultation skills.
• Secured a highly stable customer base by maintaining a monthly student retention (re-registration) rate of over 90%.
• Implemented real-time feedback loops using post-session surveys to adapt and refine strategies based on customer preferences.