Ha Eun Lee

Creative and Culturally-Aware Marketing Professional
Results-driven marketing specialist with a proven ability to develop innovative marketing materials and ensure consistent, high-quality outcomes.

Adept at bridging communication gaps through superior language skills and a mindful approach to cultural nuances, fostering collaboration and understanding in diverse environments.

Skilled in both online and in-person settings, effectively managing projects and facilitating engagement across geographical and scheduling challenges.

Word Processor - KCCI License

• PAPCon (Mar. 2022~Feb. 2023)/ Korea University Advertising Club

- Designed advertising campaigns for domestic companies

- Organized an online advertising festival, C'Oz We Must Go ON

- Learned to collaborate with club members to maximize campaign reach

• KONEXION (Mar. 2022~June 2022)/ KU Spanish-Latin American Club

- Studied Latin American culture and produced relevant video content to promote cultural understanding

• Press Watch (June 2021~Dec. 2021)/ Non-Profit Organization

- Analyzed content on KBS’ YouTube channel, collected data, and presented findings

Training Program for Leaders of Overseas Korean Youth Homeland Camp⏐Overseas Koreans Cooperation Center

• Volunteer Period: July 2, 2021 – July 4, 2021
• Volunteer Hours: 24 hours
• Location: South Korea

Content Production for Local Programs of Middle and High School/University Students' Homeland Camp⏐Overseas Koreans Cooperation Center

• Volunteer Period: May 29, 2021 – May 30, 2021
• Volunteer Hours: 16 hours
• Location: South Korea

ALT. a Project/ Marketing Strategy Project

- Developed marketing strategies for a vegan restaurant in Itaewon as part of the Understanding of Advertising course

• Business in the City Project/ Marketing Strategy Project at UWA

- Created a marketing plan for a physiotherapy center in Perth, Australia, while attending the Introduction to Marketing course

• Upcycling App Project/ Mock App Development Project

- Used SPSS to create a prototype app for upcycling while taking Introduction to Media Data Science course

• Dr. Different Brand Idea Contest

- Proposed a brand slogan and advertisement concept; won the Grand Prize

• GSC-Crimson Store Project/ Korea University GSC

- Planned and executed online sales campaigns for official university souvenirs, targeting foreign students. Achieved a 15% increase in sales through market research, localization strategies, and collaboration with internal teams

• Marketing Campaign for Zespri Int'l/ Prain Global

- Designed and implemented a comprehensive marketing plan, including press releases, special articles, and media campaigns; achieved 110% of the KPI target

• Monitoring Project for Daewoong Pharmaceutical/ Prain Global

- Conducted market trend analysis and provided regular briefings on Daewoong and its competitors, delivering actionable insights to support strategic decision-making

• Global Fandom App Rebranding Project/ CJ ENM

- Redefined the app's business model and goals to enhance user experience for English-speaking audiences. Leveraged big data analysis to identify content consumption patterns and resolved translation issues, improving user satisfaction and engagement