Heeil Shin

Focus on

• Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
• Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
• Strategically managed resources, milestones and budgets, saving $350K in expenses.
• Made Developed and optimized organizational systems to boost efficiency and keep operations scalable and agile for changing demands.
• Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.

B2C Service Management

• Establish a roadmap for mid- to long-term business strategies
• Manage daily, monthly/seasonal goals, transactions, and profit and loss indicators
• Customer channel discovery and customer management (Inflow path through GA, usability management such as MAU, DT, QC, etc.)
• Led team of 10 staff writers in production of content for daily newspaper
• Marketing planning and advertising enforcement to enable services
• Establishment of content partnerships and supply and demand/operation processes for activation
• Achievement: 200% more overall activity including QC, DT, PV, etc

B2B Business Management

• Establishing strategies for product-specific and business-specific strategies for sales promotion
• Building new SaaS-type products (development of new analysis services)
• Development of marketing products using SNS and social big data (B2B)
• Partnership Management: Management of more than 100 customer support contracts, including Samsung, Lotte GS, Shinsegae, and NH

Focus on

• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Developed sales strategy based on research of consumer buying trends and market conditions.
• Managed and motivated sales team to increase revenue YOY120%
• Coordinated 45 employees selling clothing products and services worth over $35 million

Fashion Business management

• Establishing a roadmap for online business strategies.
• Daily/ monthly/seasonal goals, transaction amount, and profit and loss indicators.
• Platform alliance and brand seller operation management
• Promotion of brand entry and contract management (fee rate management)
• Establishing an online exclusive product strategy (PB, brand collaboration)
• Planning short and long-term online sales promotions.

Focus on

• Developed rapport and relationships of trust with key client personnel ranging from individual contributors to senior leadership.
• Identified and documented detailed business rules and use cases based on requirements analysis.
• Communicated directly with customers and partners to build strong business networks and relationships

Retail data

• Collect sales data from more than 50 retailers, make market analysis/insight reports and provide Insight to establish strategies for customers.
• Customer partnership management: Data partnership and sales status management with offline retailers such as Lotte, Samsung, and Shinsegae and home shopping/online distributors such as 11th Street, Coupang, and CJ.
• Increase productivity by improving work processes such as changing the report format.
• Define service delivery level (SLA) and data acquisition process

E-commerce analysis service.

• Development of e-commerce market analysis and consulting products.
• Select targets and categories for collection and establish data processing and processing processes through collection engines.
• Development resource management and communication such as data modeling and DB matching collected.

ACHIEVMENT

• establishing a development/test environment for the supply and demand of e-commerce channel data, data from open markets and social commerce channels are collected and analyzed by more than 30%, generating new sales of $77K
• To reflect the rapidly changing market, the existing Monthly model was changed to the Weekly model, and more than 70% of distributors switched to the model to dramatically improve the service cycle.

Focus on

• Strategically managed resources, milestones and budgets, saving $150K in expenses
• Led projects and analyzed data to identify opportunities for improvement
• Strengthened merchandising and promotional strategies to drive customer engagement and boost sales. efficiency to remain cost-effective while maintaining quality service

Sales Management

• Establish business strategies by channel
• Managing daily, monthly, and seasonal goals, sales and profit and loss indicators
• Promoting Brand Entry and over 600 clients managing Contracts
• Establish an online product strategy and establish an import/purchase process

Improve service development and usability

• Discover service improvements through GA and Admin analysis, improve operation and policies.
• Front & Back end development - Building key functions such as PG, category management, and product placement
• Real and efficient Operation management through Main, Sub-page compilation and Schedule Guide establishment
• Continuous service for Front & Back end to prevent payment errors and transaction cancellations
• Operate push-type marketing (app-push, mailing, official account, NAVER post, SNS) and establish Omni Channel Planning (O2O)
• Run online/offline link service via QR code

ACHIVEMENT

• 350% increase in revenue over the previous year and 200% increase in traffic
• Increase operating profit by 300%
• Increase productivity by improving organization and improving work processes

Focus on

• Developed and executed strategic initiatives to implement key changes and improvements in business development and sales programs.
• Planned marketing initiatives and leveraged referral networks to promote business development.
• Managed content distribution to online channels and social media platforms.
  Exceeded revenue goals and sales quota to grow business year-over-year

Cosmetic e-Commerce (Beauty window)

• Establish a service concept: 'Content-type commerce'
• Establish the Beauty Windows Operations Guide Policies and Guides
• Managing brands and managing the alliance
• Sales and product operation strategies by period (planning by month, management)

Content acquisition for integrated marketing platform

• Builds fashion/beauty page and leads operation of Naver Main page
• Establish service direction, short-term and medium-term expansion strategies
• Supply and demand of content and establish exposure management policies/processes

ACHIVEMENT

• Supply and demand of fashion/beauty DB and contents: 10,000 contents of about 200 CP including experts, designers, media, brands, communities etc.
• Build a Content Production Group for Video Commerce 'Beau-star'
• Planning video commerce

Focus on

• Collected and responded to user feedback through iterative improvements to site structure and content.
• Developed and implemented iterative updates by reviewing past performance metrics and figures.
• Mainly conducted blog search, news search services and UI improvement by data analysis

Planning the auto-complete

• Top Planning and Storyboard Creation
• Identifies Problems and Improvement Challenges
• Collecting headings to expand DB coverage (ex: movie title)
• Auto-complete ranking logic change, data purification processing

News Search Planning

• Improvement of UI such as Sort, Filtering, etc. and progression of ranking logic change project
• Establishing exposure plans for each media company, such as news alliances and search alliances
• Planning for clustering news articles and viewing deduplication results

Blog Search Planning

• Crawling of external blogs
• Planning a system to check the collection status of specific blogs
• Establish criteria for determining the original external blog and spam
• Improved UI of search results to improve readability

Focus on

Helped with planning schedules and delegating assignments to meet coverage and service demands.

Build Topic-Based Search
Establish 'game professional search', 'employment professional search' and 'automobile professional search'