Overview

Work History

Education

Portfolio

Accomplishments

Honors

Timeline

Heejin(Jinny) Jin

Columbia Film MFA Candidate

New York City

Overview

years of professional experience

Languages

Work History

Copywriter

CHEIL WORLDWIDE

07.2015 - 08.2024

Wrote sales copy with fresh and subtle sense of language for 20+ clients and 50+ campaigns.
Presented creative and conceptual campaign for client pitch as senior copywriter
Created award-winning content, making extensive use of media including TV, print, OOH, social media, offline promotions etc.
In addition to commercial campaigns, led digital integrated campaigns for causes and national initiatives

Marketing Intern

Universal Music

01.2014 - 10.2014

Curated and introduced rising pop stars
Filmed and interviewed musicians backstage for local promotion of performances in Korea
Published editorials of new music releases via online streaming sites
Hosted offline listening sessions for new album releases

Education

MFA - Film

Columbia University

New York City

05-2027

Bachelor of Arts - Media And Communication

Korea University

Seoul

02-2014

Portfolio

PODCAST ROCK & ROCK - Host 'Jin Lennon'

• Created a therapeutic music podcast to heal the world with rock'n'roll spirit such as freedom, love and bravery

• This podcast includes sections like 'ROCKMAKASE(任せ)' recommending the best rock music for listeners

➡ https://podcasts.apple.com/kr/podcast/%EB%A1%B9%EC%95%A4%EB%A1%B9-rocknrock/id1616405838

NAVER BLOG - Occasional Blogger

• This very personal blog is a collection of thoughts that were too long to be made into a commercial

➡ https://blog.naver.com/thejinjins

Accomplishments

2021 Public Advertisement 'Silver', Korea Advertising Awards

Campaign: Samsung, Dream Class

Samsung's CSR program "Dream Class" significantly reduced

the education gap in Korea with an appealing film

2020 Print 'Silver', Korea Advertising Awards

Campaign: Dongsuh Foods, Mocha Gold 'Retro Edition'

Successfully revitalized the aging Mocha Gold brand

with a compelling print campaign

2018 Promotion 'Gold', Korea Advertising Awards

Campaign: Dongsuh Foods, Mocha Gold 'Mocha Post Office'

Offline pop-up store 'Mocha Post Office' effectively

conveyed coffee brand's analog sensibility

2021 Brand Experience & Activation 'Crystal', AD STARS

Campaign: SK Networks, MINTIT PHONECYCLING

A breakthrough technology phone recycling ATM 'MINTIT' spread the culture of recycling used phones in South Korea

2021 Green 'Crystal', AD STARS

Campaign: SK Networks, MINTIT PHONECYCLING

Recycling of used phones contributed to a sustainable world by reducing greenhouse gases and recycling resources