HEESEONG DOE

New Product Launches

• Achieved KRW 3.4 billion in sales growth by launching a new Chestnut Yanggaeng product and collaborating with artist BIBI.
• Achieved KRW 450 million in sales growth by launching the functional chocolate brand 'MShell' with eco-friendly packaging.

Improved Brand Operating Profit

• Increased brand operating profit by 6.4% through pricing adjustments driven by the launch of a new Chestnut Yanggaeng product.

Brand Extension

• Expanded the target audience from the middle-aged demographic to the MZ generation through Yanggaeng brand design renewal.

• Assisted in the execution of OBC Marketing School and ABI Creative X Awards.
• Supported the organization of MKT Townhall and external events.
• Assisted in the publication of the monthly internal company newsletter.
• Supported 2award submissions and communication with agencies.

Content Creation and Social Media Activation

• Achieved a 30% increase in followers on Instagram by publishing over 5 kidney disease-related posts weekly.

Community Management and Operations

• Increased community engagement by 40% through the planning of a Q&A event with a kidney specialist.