HeeSung (Scott) Lee

CNC Inc is a full-service importing and distribution company and is the exclusive importer of Perrier, Monin and Spirits in South Korea.

My responsibilities in this role included:

• Overseeing all sales initiatives for BtoB and BtoC customers in South Korea.
• Leading the execution of annual sales strategy, budget management, and integrated sales plans.
• Growing brand awareness for the spirits and water portfolio e.g. Perrier, Monin, Spirits
• Developing relationships with relevant accounts, HORECA, E-commerce, Off-Trade, and Distributors.
• Organizing local and international events e.g. masterclass, guest shifts for the 50 Best Bars event, Cafe and Bar Show, Perrier Cocktail Week.
• Developing sales materials with Marketing to provide to BtoB and BtoC customers.
• Executing brand initiatives to increase awareness, trial, and studio sessions.
• Monitoring the market situation and identifying new areas and products for expansion.
• Working with regional HQ to understand strategies and initiatives that can be applied to the local market.
• Building business cases for new activities, including sales estimations, profitability, and growth projections.
• Leading research projects into consumers, competition, and retailers to deliver growth opportunities.

Suntory Global Spirits is the third-largest producer of distilled beverages worldwide.

My responsibilities in this role included:

• Identifying and developing new business opportunities within the on-premise sector.
• Leading event organization for promotion activities for quarterly/yearly sales contracts, master classes, and guest shifts with high-profile clients in the bar channel to create brand awareness.
• Managing key accounts with quarterly action plans to boost revenue sales.
• Working with brand managers to control sponsorship resources and budget.
• Negotiating with local bars and hotels to maximize Beam Suntory's presence in the market to reflect regional market share.
• Achieved 1st place in National Sales in 2021,2022.

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote, and protect their brands and reputations.

My responsibilities in this role included:

• Developing PR strategies for the hospitality sector such as casinos, airlines, sports brands.
• Delivering daily monitoring in Korean and English of press releases, media management, event planning for clients in Korea and worldwide
• Create and edit BtoC marketing content including social media posts, press releases on the latest promotions, and news for clients including Emirates airline, JD Sports, Ocean Park, Caesars, and Scania
• Communicating with international clients regarding promotion ideas and corporate planning
• Translate documents, press releases, and corporate planning in Korean-English and English-Korean