Treasuredata Customer Data Platform
HEONCHANG HA
Project Manager, CRM Consultant, Customer Success Manager,
43 Hangdong-ro, Guro-gu, Seoul,
Summary
Over 15 Years of Consultant & Project Manager in CRM Solution, Consulting and Cloud Solution Company.
I have lots of experiences for CRM Solution Implementation project. Especially, Digital Marketing, Loyalty System (Customer Membership Management), Data Platform (Customer Data Platform), Salesforce Automation, Call Center, Data Analytics.
I am practical project designer; design project scope, decide who are going to join it, project scheduling, risk estimation, contingency planning, business estimation, analyzing customer tendency and requirements, project roadmap for future business.
I don’t have project failure experience through my total career when I involved project as project manager. Especially, I have a history of stepping in late, at the request of my organization, to projects that were stalled or on the path to failure, and bringing them to a successful conclusion.
I don’t only have project management skill, but I have also consulting skill, designing business process and development skill. When I was junior CRM consultant, I could customize and develop CRM solution (Siebel, SAP CRM). And I can use SQL for data analytics. Programing does not problem for me. Of course, I can make many kinds of documentation for process innovation (PI) consulting report, Project Result Reports, WBS (Work Breakdown Structure), State of work(SOW), Contract Document of Project and so on.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
2
2
Languages
Work History
Project Manager, Customer Success Manager
Treasuredata (Client : Lotte Resort)
Seoul
2022.08 - 2023.02
- I made new project for Lotte Resort and I conducted a project to expand CDP within the Lotte hotel group, integrating the data of Hotel Lotte's customers and Resort & Golf (Skyhill CC) customers into consolidated Database, and establishing the foundation for cross-sell marketing by finding the connection between Resort & Golf customers and existing hotel customers based on the integrated customer profile data.
- With the integration of Hotel LOTTE and LOTTE Resort & Golf (Skyhill CC) into one company, I established the foundation for integrating online behavioral data that existed in the existing hotels and Resorts & Golf into the consolidated database.
- As the customer's understanding of CDP increased, we introduced features such as predictive scoring function using ML and predictive model using Python provided within CDP, which had not been tried in previous hotel projects, and provided technical support to activate them.
- Apart from the project to build a CDP for resorts and golf (Skyhill CC), we connected with the call center of an existing hotel to create a system that allows call center employees to use integrated data about customers when responding to customers.
Project Manager, Customer Success Manager
Treasuredata (Client : Hotel Lotte)
Seoul
2021.11 - 2022.07
- I made the document of proposal and I was the speaker of the proposal. And our team won the deal.
- As a personal achievement, I planned the project detail like design the project scope of work, selecting the implementation partner, and organizing the work, making it the first case of successfully implementing a CDP project for a Hotel Lotte Group company, and based on this foundation, I achieved making a successful case that can be used as a reference for projects with other customers.
- As the first case of utilizing CDP and applying it to the domestic hotel business, I successfully completed the implementation of a customer integrated DB platform that can support various types of marketing based on insights through data analysis by integrating online behavioral data generated in real time and offline data collected at each hotel branch.
- After this project, I performed my role as a Customer Success Manager, introducing the features of the CDP to the customer one by one and suggesting how to utilize them.
Project Manager, CRM Consultant
Metanet Global (Client : World Vision)
Seoul
2019.09 - 2020.02
- From signing partnership between MetanetGlobal and Salesforce to conducting the project cooperated with Salesforce, I made it as a project manager.
- Process Innovation: for building next CRM solutions at NPO (non-Profit Organization) World Vision, the PI consulting was a preparatory stage. I performed process innovation as PI
Consultant and manage project as Project manager in the project - Change Management: To settle down PI consulting result and new CRM Solution into Worldvision organization and user, I performed change management as a project manager.
- Trained NPO’s SFA and Marketing process, MI Strategy, Organization Rearrangement effectively and so on to make them understand their business process and reflect it to their
SFA system.
Project Manager
Metanet Global (Client : Lotte Department)
Seoul
2018.12 - 2019.06
- After completing the project successfully, I made up the new maintenance project so that I implement this marketing solution for each branch.
- Training marketing employee in each branch of Lotte Department store for how to use the solution. And I conducted change management for these organization.
- Planned/executed campaign results are continuously reported to the marketing executive in the form of a result report, and based on the report, improve the campaign executed the next
Project Manager
Metanet Global (Client : Lotte Department)
Seoul
2018.06 - 2018.11
- Using Oracle Marketing Cloud Solutions (Responsys), which were first attempted to introduce in Korea, I performed Lotte department Store campaign solution implementation project as PM.
- Designs and integrates various data sources such as mobile push and GA online behavioral data so that campaigns can be carried out.
- I took over the spoiled projects due to a variety of issues and then I complete projects
successfully. - Judged the current project situation and made the list of current issue and problem.
- Report the project issue and asked human resources to put it in a right place to my company.
- Rearrange requirements and project Work Break-through Schedule and then negotiate it with the client.
- Asked technical support to Oracle tech. Support team for remained problem.
Project Manager, Data Analytics, Consultant
Metanet Global (Client : Loreal Korea, Ltd.)
Seoul
2018.02 - 2018.05
- Took it over to operate marketing program and issue marketing performance dashboards, analyze customers for each brand, and derive points to improve the marketing campaign system.
- Each brand marketers had high-class requirements for a complex campaign, but the weak system that could not reflect them properly. so, we looked for the point of improvement and
work with L'Oreal APAC to improve them. - Performed customer analysis, campaign planning, and campaign results analysis for each
brand that can help execute marketing.
CRM Consultant
Quintet Systems (Client : Samsung Electronics)
Seoul
2014.03 - 2014.11
- Samsung electronics’s point policy was very depends upon Samsung card point system. Samsung elec. could not driving their marketing plan. In order to handling policy of own marketing, Samsung elec. wanted independent point system against Samsung card point system.
- Designed the algorithm about accumulating and subtracting points of membership as SAP Consultant. Key points of design is that every point transaction has to make history about accumulation, subtracting and refund point.
CRM Consultant
Quintet Systems (Client : Korea Telecom)
Seoul
2012.07 - 2013.04
- Implemented to interface data from 3rd party system like a billing and Partner management system.
- Trained employees of KT DS so that they can make EAI interfaces on Siebel system. The EAI interface system on Siebel is quite difficult to understand it. That’s why I trained them.
Education
Bachelor of Science - Electronics Technology
Konkuk University
Seoul, South Korea 2002.03 - 2006.02
Skills
Advanced problem solving
undefinedAccomplishments
- Presented with the Employee of the Year Award in Treasuredata for the finishing the project successfully and making next project in Hotel Lotte.
- Took over project manager role for the new marketing solution implementation on Lotte Department to successfully complete a project that was delayed.
Software
Microsoft Power Point
Microsoft Excel
Microsoft Word
Oracle Siebel CRM Solution
SAP CRM 8.0
Salesforce
Slack
Microsoft Teams
JIRA
Confluence
Trello
Timeline
Project Manager, Customer Success Manager
Treasuredata (Client : Lotte Resort)
2022.08 - 2023.02
Project Manager, Customer Success Manager
Treasuredata (Client : Hotel Lotte)
2021.11 - 2022.07
Project Manager, CRM Consultant
Metanet Global (Client : World Vision)
2019.09 - 2020.02
Project Manager
Metanet Global (Client : Lotte Department)
2018.12 - 2019.06
Project Manager
Metanet Global (Client : Lotte Department)
2018.06 - 2018.11
Project Manager, Data Analytics, Consultant
Metanet Global (Client : Loreal Korea, Ltd.)
2018.02 - 2018.05
CRM Consultant
Quintet Systems (Client : Samsung Electronics)
2014.03 - 2014.11
CRM Consultant
Quintet Systems (Client : Korea Telecom)
2012.07 - 2013.04
Bachelor of Science - Electronics Technology
Konkuk University
2002.03 - 2006.02
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