Hochan Lee

Achievements / Tasks

• Executed sponsorship activation and IMC campaigns for Genesis golf partnerships, enhancing brand visibility and driving customer engagement.
• Planned and executed integrated marketing programs for the Genesis Scottish Open, Genesis Championship, and Genesis Point, spanning hospitality, digital, content, PR, and on-site brand experiences.
• Coordinated with Genesis, DP World Tour, KPGA, broadcasters, sponsors, venues, and international agencies to align business objectives and implement impactful marketing initiatives.
• Managed project budgets and stakeholder relationships, overseeing end-to-end delivery of sponsorship activation programs for seamless execution and elevated brand experiences.

• Planned and managed major golf events, including 2021 DGB Financial Group Irvine Open and Porsche Golf Cup Korea Autostadt Qualifying, delivering high-profile experiences for participants and sponsors.
• Coordinated with sponsors, KPGA, broadcasters, venues, and vendors to align project objectives, ensuring successful event delivery and enhancing stakeholder satisfaction.
• Managed tournament planning and budget coordination while facilitating cross-functional stakeholder communication, driving project success throughout the lifecycle.
• Led on-site tournament operations and operational planning, ensuring seamless event execution and high-quality participant experiences.

• Planned and managed large-scale music and cultural events, including Greenplugged Festival, Gangwon Rock Festival, K-indie Live on Stage, and EVERYON: Worldwide Live Concert.
• Led event planning and managed cross-functional operating teams to ensure seamless event execution.
• Secured and managed sponsorships, developing partnerships and coordinating activations to enhance event engagement.
• Coordinated with artists, production vendors, and stakeholders to ensure delivery of memorable live event experiences.

• Managed player relations, tournament logistics, and sponsorship coordination for KLPGA golfers, enhancing overall tournament experience.
• Planned and executed operations for 2019 Celltrion Queens Masters, resulting in a seamless tournament experience for participants and sponsors.
• Developed partnership strategies and sponsorship proposals for KLPGA tournaments, facilitating successful sponsorship acquisition and activation.

• Developed and executed targeted marketing plans for Taekwondo studio, enhancing local brand visibility.
• Planned and coordinated promotional demonstration events at Market Place Mall, movie theaters, and local schools, fostering community engagement and attracting new customers.
• Managed event logistics and collaborated with local partners for seamless campaign execution, ensuring strong attendance and community involvement.