HoJun Ryu

Key Responsibilities

As the Global Sales Manager at XSLAB, I spearheaded the company’s international sales strategy and business development efforts, playing a key role in transforming the company from a domestic player into a globally recognized entity. Leveraging my deep understanding of global markets, I was responsible for managing client relationships, driving market penetration, and executing critical global sales initiatives.

• International Market Expansion: Developed and implemented global sales strategies to expand XSLAB’s footprint in key international markets. This included launching sales efforts in regions such as Asia-Pacific, North America, and Europe, significantly boosting brand presence and revenue.
• Client Relationship Management: Managed key relationships with international clients, including strategic partners like Ampere. Successfully led the sales efforts that resulted in securing the Ampere Altra chip partnership, an essential factor for expanding into high-performance server markets.
• COMPUTEX 2023 Project Lead: Directed the COMPUTEX 2023 project, overseeing every aspect from booth setup and logistics to market positioning and product demonstrations. This initiative led to the successful onboarding of new global clients and the establishment of strategic partnerships, including NX Optix, enhancing XSLAB’s presence in the global market.
• Sales Process Optimization: Developed and integrated a sales management system using Excel and internal CRM tools to streamline sales reporting, tracking online sales, B2B sales, and project development sales. This system reduced sales tracking time by 4-5 hours per week and improved internal communication across all departments.
• Cross-functional Collaboration: Worked closely with product development, research, and marketing teams to align the global sales strategy with product launches, ensuring successful market entry of new products in the server hardware and software solutions market.
• Sales Team Leadership: Provided leadership and mentorship to the sales team, ensuring consistent performance across global regions. Organized training programs and strategy workshops to help the team meet and exceed sales targets.
• Contract Negotiations & Partnership Development: Led high-value negotiations with major global partners, including securing key contracts and strategic agreements with Ampere for access to the Altra CPU—a pivotal breakthrough for the company’s high-performance server products. Additionally, forged partnerships with NX Optix and major domestic clients like Samsung, LG, and SK.
• 12% increase in XSLAB's revenue in 2024 compared to the previous year, driven by key partnerships and market expansion.
• Successful Launch of Altra Chip Solutions: Managed the COMPUTEX 2023 campaign, leading to a successful partnership with Ampere, allowing XSLAB to secure Altra CPU chips and expand its product offerings in the ARM server market.
• Strategic MOU with NX Optix: Successfully negotiated a Memorandum of Understanding (MOU) with NX Optix, expanding XSLAB's global client base and increasing market exposure.
• Efficient Sales Management System: Created and implemented an internal sales tracking system that reduced administrative work by 20%, improving the efficiency of sales reporting and lead conversion tracking.
• Project Leadership: Managed and led the COMPUTEX project, which resulted in new partnerships with major domestic and international clients such as InnoWorks, Samsung, and LG, solidifying XSLAB's global reputation.
• Global Sales Strategy Development
• International Market Expansion (Asia-Pacific, North America, Europe)
• Cross-functional Team Leadership
• Client Relationship Management & Business Development
• High-value Negotiations & Contract Management
• Sales Pipeline Optimization (Excel, CRM tools)
• Project Management (COMPUTEX 2023)
• Market Analysis & Competitive Research

Key Responsibilities

At Blank Corporation, I was responsible for the planning, creation, and execution of content commerce strategies, specifically focused on leveraging viral marketing to increase brand visibility and customer engagement. My role primarily involved producing and editing advertising content across various social media platforms, including TikTok and Instagram, for the company’s cosmetic brands.

• Content Strategy & Execution: Developed and implemented content commerce strategies for TikTok and Instagram, using short-form videos to promote the brand’s products. Key campaigns included those for "Doctor Wonder" and its products "Pocus Lip Fixer" and "Wonder Patch."
• Viral Marketing & Brand Growth: Spearheaded viral marketing campaigns, resulting in impressive brand growth. My efforts led to 2 million views on TikTok and Instagram content, an increase of 2,000 new followers on the Doctor Wonder Instagram account, and an additional 20,000 followers on the Black Monster Instagram account.
• Influencer Marketing & Outreach: Managed the entire influencer marketing process, including identifying, listing, and contacting influencers to maximize the exposure and reach of short-form content. Ensured optimal selection and collaboration with influencers to align with the brand’s image and marketing goals.
• Short-form Content Creation: Produced and edited high-impact short-form content that effectively communicated product features in TikTok and Instagram formats. Focused on creating content that resonated with target audiences, driving high engagement despite short view times.
• Branding & Digital Engagement: Utilized various social media tools and marketing strategies to increase brand awareness and enhance the customer journey. Focused on engagement metrics such as likes, shares, and comments to ensure that the content reached a broad audience and had a lasting impact on brand recognition.
• 2 Million View Milestone: Generated over 2 million views through TikTok and Instagram marketing campaigns for Doctor Wonder and Black Monster products.
• Significant Follower Growth: Successfully increased Doctor Wonder’s Instagram followers by 2,000 and Black Monster’s Instagram followers by 20,000 during the campaign period.
• Maximized Brand Exposure: Achieved high exposure despite the short-form format through optimized viral marketing strategies, leveraging influencer partnerships and creative content approaches.
• Viral marketing & short-form content production
• Social media strategy (TikTok & Instagram)
• Influencer marketing management
• Brand awareness & customer engagement
• Video editing & creative direction
• Performance tracking & digital analytics

Key Responsibilities

At Blank Corporation, I was responsible for supporting the management of various YouTube channels and overseeing the planning and production of short-form video content. I played a key role in producing creative content that significantly boosted viewer engagement and viewership across multiple channels. Additionally, I worked on the conceptualization and execution of PPL (Product Placement) and direct-response (DR) advertisements for social media platforms.

• YouTube Channel Management & Content Support: Assisted in the daily management and content planning for several YouTube channels, including "Raymond Kim's Life BBQ," "Naezoojae," "Homekit List," and "Bba-da-nerz." Supported the channels' overall growth and engagement by producing relevant, attention-grabbing content.
• Short-form Video Production: Led the planning, scripting, and editing of various short-form videos for YouTube and social media platforms. Created high-performing content that included "Lemon Butter That Makes Everything Taste Twice as Good," "Waffle with Garlic and Grilled Pork Belly," and "1kg Bread Meat with Unbelievable Visuals," which collectively garnered over 2.4 million views.
• PPL & DR Advertising: Developed and produced PPL (Product Placement) and direct-response (DR) advertisements for social media platforms. I created content that was optimized for reactive advertising formats, ensuring high engagement and measurable results for each campaign.
• Innovative Editing Techniques: Introduced visually striking and fast-paced editing styles to enhance engagement. This shift from traditional recipe-based informative content to eye-catching visuals contributed to significantly increased viewership on Raymond Kim's Life BBQ channel, which typically averaged 10,000-20,000 views per video.
• Content Strategy & Execution: Collaborated with marketing and creative teams to align content strategies with business goals. I ensured that each video not only entertained but also effectively conveyed the intended brand message and product benefits.
• 2.4 Million Total Views: Produced short-form content that generated over 2.4 million views across multiple YouTube channels, significantly surpassing average view counts.
• Boosted Channel Performance: Helped grow the Raymond Kim's Life BBQ channel by increasing average viewership, with key videos outperforming the channel’s usual 10,000-20,000 view range, demonstrating the effectiveness of the new content strategy.
• Successful PPL & DR Ads: Executed high-performing product placement and direct-response ads on YouTube and other social media platforms, driving increased engagement and customer conversions.
• Video production & editing (short-form content)
• YouTube channel management
• PPL (Product Placement) & DR (Direct Response) advertising
• Audience engagement strategies
• Performance analytics & content optimization
• Cross-platform social media marketing