HUNIA LEE

Hunia Lee is a PR expert with over 15 years of experience, renowned for exceptional communication skills and deep understanding of media dynamics. She began her career in the consumer goods sector, working with leading global brands such as P&G and Philips at both domestic and international PR agencies. In this role, she played a pivotal role in introducing innovative products to the Korean market and shaping new consumer lifestyles, leveraging her in-depth knowledge of the local market and media landscape.
Building on this foundation, she transitioned into the healthcare sector, where she applied her extensive media expertise to establish herself as a highly regarded healthcare communications professional. With a deep understanding of the healthcare industry's complexities, she combines innovative strategies with a results-driven approach to address its distinct challenges and deliver impactful communication solutions. Her healthcare portfolio spans a wide range of fields, including oncology, chronic diseases, neurology, vaccine, medical devices, and biotech company, with numerous global pharmaceutical companies such as AbbVie, Organon, Janssen, Pfizer, GSK, MSD and Medtronic as her clients. She has also collaborated extensively with healthcare stakeholders, such as academic societies, government entities, and patient advocacy organizations.

Her professional strengths in healthcare industry can be summarized into three core areas:
1. Comprehensive Expertise in Healthcare Communications: With over 7 years of experience in the healthcare sector, she has developed deep proficiency in public relations across diverse pharmaceutical categories, including oncology, chronic diseases, neurology, and vaccines. She has strategically positioned pharmaceutical products in the market by developing tailored communication plans and messages for every stage of the product lifecycle, from new drug launches and reimbursement processes to patent expirations.
2. Strategic Leadership in Corporate Affairs Communication: Expert in designing and executing communication strategies that align with corporate values and strategic objectives. She has managed complex projects such as product safety issues, corporate spin-offs, and repositioning initiatives for global pharmaceutical companies, ensuring seamless communication with internal and external stakeholders to achieve organizational alignment and long-term success.
3. Innovative Multichannel Communication for Patients and the Public: Skilled in utilizing a wide range of communication channels, from digital platforms to offline engagements, to drive awareness of diseases and treatments. She excels in creating impactful campaigns that enhance patient education, improve accessibility, and foster meaningful, ongoing engagement with target audiences.

These strengths have solidified her reputation as a communication professional in Korea's healthcare industry, capable of thriving in a dynamic and evolving media landscape.