Hunter Sparrow

Analytically minded with a strong foundation in data analysis and business intelligence. Currently pursuing studies in AI and machine learning, adept at extracting insights from complex datasets to drive informed decision-making. Proficient in data visualization, statistical analysis, and predictive modeling. Eager to apply evolving AI techniques to solve real-world business challenges.

• US Citizen
• Korean F-6 Visa

Udacity Korea Partner: Business Analyst April 2023 - Present 

[Product Management, Google Analytics, Excel, Power BI, Dashboard]

• Lead analyst reporting directly to the CEO to implement strategies and refine business processes
• Conducted comprehensive business process analysis to identify optimization opportunities and propose strategic solutions
• Utilized data analysis to extract insights, trends, and patterns, facilitating informed decision-making and strategic planning
• Led marketing and strategic initiatives to drive business growth and market expansion

Magpie: Sales & Marketing Manager April 2022 - April 2023 

[Google Analytics G4, Google Ads, Pixel, Excel, Amazon, SEO, Dashboard]

• Developed and Implemented annual sales and marketing KPI's strategy
• Launched and created advertising strategy for US website for company generating 15% increase in monthly sales.
• Conceptualized and managed kickstarter campaigns generating over $50,000.
• Analyzed Amazon data monthly to reduce CPA expenses by 25% and increase sales by 35%
• Created and monitored PPC campaigns with Facebook to generating ROAS of 250% across multiple products
• Multiple A/B testing to improve marketing content and CTR leading to higher conversions.
• Implemented online customer service protocols to promote positive and consistent brand awareness

Archer: Finance Data Analyst June 2021 - December 2021 (Contract)

[Excel, SQL, ETL, Dashboards, Quickbooks]

• Extracted, cleaned, and synthesized actionable insights from data using SQL, Quickbooks, and Excel.
• Generated KPI tracking reports and implemented performance monitoring systems.
• Achieved a 35% reduction in interest payments for liens within 2 months through data-driven analysis.
• Designed and delivered scalable data solutions through intuitive dashboarding techniques.
• Enhanced existing data analysis protocols, resulting in reduced errors in data submission.
• Collaborated with international teams to solve complex problems and drive strategic initiatives.

Arizona Gaming Board: Junior Product Analyst March-May 2021(Intern) 

[Python, Excel, PPTX]

• Data wrangling and preprocessing data to prepare for analytical
  analysis
• Identify sales trends and forecasting to identify key products
• Creating reports and data visualization to share insights
• Reduced cost on digital marketing
• Understand demographics and behaviors of customers

Corporate Educator March 2017 - February 2021

[Corporate trainer, Recruiter, Curriculum Developer, Educator]

• Trained over 500+ working professionals yearly
• Collaborate with subject matter experts and other stakeholders to ensure training content is current and comprehensive.
• Customize training programs to meet the unique needs of different departments and employee groups.
• Design and implement training materials, including presentations, manuals, and online resources.

Sogang University Teacher March 2014 - March 2017

[Recruiter, Curriculum Developer, Educator]

• Head foreign teacher managing 10 teachers
• Designed interview strategy and training guides for new teachers
• Created and developed curriculums

• Native English Speaker
• Korean Level 3 (KIIP)

• AI for Trading - Udacity, Apr 2024
• Data Analytics - Udacity, Jan 2024
• LLMOps: Building Real-World Application with LLM - Udacity, Jan 2024
• Statistics for Data Analysis - Udacity, Jan 2024
• Cybersecurity for Business Leaders - Udacity, Dec 2023
• Intro to Machine Learning with Pytorch - Udacity, Dec 2023
• Programming for Data Science with Python - Udacity, Aug 2023

• Boxing
• Traveling
• Acting
• AI Tech