Summary
Overview
Work History
Education
Skills
Activities
Timeline
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Hyejeong Park

Assistant Director
Seoul

Summary

Multidisciplinary content producer experienced in global unscripted series, K-POP visual storytelling, and branded content. Known for combining creative direction with logistical execution, I have worked closely with Netflix teams through delivery pipelines on Physical: Asia. With a graduate background in media and cultural studies, I approach content with cultural fluency and on-the-ground coordination skills.

Overview

6
6
years of professional experience
7
7
years of post-secondary education

Work History

Assistant Director

TEO
01.2024 - 07.2025
  • Assistant Producer for Physical: Asia, a global Netflix unscripted show
  • Participated in creative ideation sessions and contributed to quest concepts and narrative direction
  • Led coordination from pre-production to post, including hands-on editing and cross-border logistics with cast, vendors, and production partners

Research Assistant Intern

Boston Consulting Group
04.2022 - 07.2022
  • Assisted in a corporate restructuring project for a Korean non-life insurance company
  • Researched General Agency (GA) models and conducted competitive market analysis
  • Contributed findings to internal strategic recommendations

Strategy Consulting Intern

INTERBRAND
01.2022 - 04.2022
  • Supported branding strategy development for a B2B AI tech client
  • Conducted expert interviews and synthesized insights into brand positioning elements
  • Collaborated with internal teams to draft and refine client-facing materials

Open Innovation Team Intern

Hyundai Motor Company
07.2021 - 08.2021
  • Researched global monetization models across video, music, and gaming platforms
  • Proposed a data-driven media platform concept tailored for in-car user experiences
  • Recognized for high performance within the team; experience influenced pivot to content production

Assistant, Visual Directing Team

CUBE Entertainment
07.2020 - 10.2020
  • Contributed to rebranding strategies and music video planning for artists including I-DLE, CLC, PENTAGON, and BTOB
  • Developed performance-driven visual concepts and wrote MV copy
  • Proactively suggested choreography inclusion during MV planning, leading to a creative revision

Assistant Account Executive

Leo Burnett Worldwide
02.2020 - 07.2020
  • Helped plan and localize a digital campaign for a global furniture brand during COVID-19
  • Drafted social media content and creative direction proposals adopted by the team
  • Researched influencers and venues for integrated campaign storytelling

Digital Content Team Intern

HiCC
07.2019 - 08.2019
  • Edited live-stream highlight videos (2–5 mins in length) for Idol Live TV
  • Created thumbnails customized for each idol group’s branding
  • Managed video uploads and optimized metadata for audience engagement

Education

M.A. - Media & Cultural Studies

Yonsei University Graduate School of Communication
Seoul
03.2021 - 08.2023

B.A. - Media Studies

Korea University – School of Media & Communication
Seoul
03.2015 - 02.2020

Skills

Content Production & Logistics

Activities

  • Exchange Student, University of Leeds (UK), 2018
  • Past PR/Student Leadership Roles at Korea University (2015–2020)

Timeline

Assistant Director

TEO
01.2024 - 07.2025

Research Assistant Intern

Boston Consulting Group
04.2022 - 07.2022

Strategy Consulting Intern

INTERBRAND
01.2022 - 04.2022

Open Innovation Team Intern

Hyundai Motor Company
07.2021 - 08.2021

M.A. - Media & Cultural Studies

Yonsei University Graduate School of Communication
03.2021 - 08.2023

Assistant, Visual Directing Team

CUBE Entertainment
07.2020 - 10.2020

Assistant Account Executive

Leo Burnett Worldwide
02.2020 - 07.2020

Digital Content Team Intern

HiCC
07.2019 - 08.2019

B.A. - Media Studies

Korea University – School of Media & Communication
03.2015 - 02.2020

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Hyejeong ParkAssistant Director