HYEJI PARK
Summary
Creator Collaboration & Platform Growth specialist with nearly 5 years of experience across Thailand and Indonesia Webtoon services. Managed large-scale creator pipelines (~120 outreach → 30-40 final), approval workflows, and multi-creator campaigns. Strong background in KPI optimization (UB, RV, reads, traffic, retention) and cross-cultural collaboration with KR/TH/ID creators.
Overview
5
5
years of professional experience
Work History
Operation & Growth Manager
NAVER WEBTOON
11.2024 - Current
- Managed approval workflows for signature images, IP-based assets, and promotional materials.
- Anti-Piracy Illustration Campaign (43 creators): Managed creator pipeline (~120 outreach → 30-40 final).
- Indonesia Wallpaper Event (24 creators): Led asset QC, design coordination, launch execution, reward distribution.
- Co-developed Photoism-style promotional frames with Indonesian creators, managing briefing, feedback, and delivery.
- Creator Interview Project (3 creators): Produced interview-based promotional content.
- Executed Reading Marathon, coin campaigns, seasonal activations; analyzed UB, RV, reads, traffic, retention.
Operation & Growth Manager
NAVER WEBTOON
04.2021 - 10.2024
- Coordinated approvals, signature requests, and IP-based assets with Thai and Korean creators and publishing partners.
- Thailand Webtoon 9th Anniversary (32 creators): Led briefing, scheduling, approvals, QC, and final delivery; produced Photoism-style albums.
- Operated Reading Marathon, seasonal events, retention initiatives; analyzed UB, RV, reads, retention.
Operation Intern
NAVER WEBTOON
01.2021 - 02.2021
- Supported content QA, creator communication, and operational tasks.
Education
Bachelor of Arts - Thai Translation & Interpretation
Hankuk University of Foreign Studies (HUFS)
08-2021
Bachelor of Science - Convergence Software
Hankuk University of Foreign Studies (HUFS)
South Korea08-2021
Some College (No Degree) -
English Language Study (1 Year)
Canada01-2011
Skills
- Creator Campaign Operations
- Approval Workflow Management
- Platform Growth & Retention Optimization
- KPI Analysis
- Cross-cultural Communication (KR/TH/ID)
Timeline
Operation & Growth Manager
NAVER WEBTOON
11.2024 - Current
Operation & Growth Manager
NAVER WEBTOON
04.2021 - 10.2024
Operation Intern
NAVER WEBTOON
01.2021 - 02.2021
Bachelor of Arts - Thai Translation & Interpretation
Hankuk University of Foreign Studies (HUFS)
Bachelor of Science - Convergence Software
Hankuk University of Foreign Studies (HUFS)
Some College (No Degree) -
English Language Study (1 Year)