HYEJIN KIM

Analyzed transnational organized crime data across the Pacific islands for the 2024 Pacific TOCTA publication.

• Coordinated workshops with government entities across Pacific Islands, including customs, forensic labs, and the narcotics bureau to collect raw data on drug-related issues.
• Identified and interviewed key data providers and narcotics experts to gather meaningful, first-hand insights.

Drove MUSINSA Japan's digital brand marketing efforts to support the company's international expansion.

• Designed and executed creative content for MUSINSA Japan's Instagram, to drive brand awareness and engagement.
• Led influencer collaboration and product placement for a Japanese Idol program and pop-up event, liaising with local partners.

Contributed to achieving a top 3 ranking on Japan's major beauty platforms (@cosme, LIPS) through data analysis and influencer outreach.

• Identified suitable influencers aligned with brand identity, managed outreach for product seeding, and contributed to ad content creation for Instagram and Twitter.
• Analyzed and reported daily Qoo10 sales data and customer feedback gathered through CS channels to improve user experience and inform marketing actions.