Hyejin Zoo
Undergraduate Student In Business Administration
Giheung-gu, Yongin-si
Summary
Dynamic marketing professional with experience at KOTRA, excelling in digital marketing and B2B communication. Analyzed export markets, generating 15 leads per campaign and securing international buyers. Proficient in data analysis and visualization, with strong leadership skills demonstrated through organizing cultural exchange events. Awarded Certificate of Excellence for top performance.
Overview
2
2
years of professional experience
2
2
Certifications
Work History
Intern
Korea Trade-Investment Promotion Agency (KOTRA)
01.2024 - 06.2024
- Analyzed 20+ potential export markets and developed tailored marketing strategy reports for SMEs
- Created social media content and executed targeted ad campaigns on Meta, LinkedIn, and Google Ads
- Generated an average of 15 leads per 2-week campaign, securing 2 qualified international buyers
- Compiled marketing performance reports and facilitated communication with overseas buyers
- Assisted in training programs for 500+ participants in digital trade and supported large-scale industry events
- Selected as one of the top-performing interns and awarded a Certificate of Excellence
Extracurricular Activities , Marketing Project
Korea Trade-Investment Promotion Agency (KOTRA)
07.2023 - 09.2023
- Supported Korean SMEs in entering overseas markets by conducting digital ad campaigns on Meta and LinkedIn
- Delivered market research, buyer targeting, and multilingual creatives to enhance B2B outreach
Extracurricular Activities , Marketing Project
Global Care NGO
03.2023 - 05.2023
- Created and posted digital content to raise awareness of international aid initiatives
Volunteering
Korea University Global Leadership Centre
03.2022 - 12.2022
- Planned and led cultural exchange events as president of the Language and Culture Exchange Club
- Assisted and communicated with international students, providing comprehensive support for their campus life
Education
BBA - Business Administration And Management
Korea University
Seoul 04.2001 -
Bachelor of Arts - Russian Language And Literature
Korea University
Seoul 04.2001 -
Skills
Digital Marketing ( Meta, Linked in , Google-Ads)
Computer skills (MS Office)
Data Analysis & Visualization ( Tableau, R )
Market Research
B2B Communication
Certification
International Trade Specialist
Timeline
International Trade Specialist
05-2025
Intern
Korea Trade-Investment Promotion Agency (KOTRA)
01.2024 - 06.2024
Computer Specialist in Spreadsheet & Database Level (Excel Proficiency)
12-2023
Extracurricular Activities , Marketing Project
Korea Trade-Investment Promotion Agency (KOTRA)
07.2023 - 09.2023
Extracurricular Activities , Marketing Project
Global Care NGO
03.2023 - 05.2023
Volunteering
Korea University Global Leadership Centre
03.2022 - 12.2022
BBA - Business Administration And Management
Korea University
04.2001 -
Bachelor of Arts - Russian Language And Literature
Korea University
04.2001 -
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