Hyemin Park

Elandmall Strategic Partnership Team

(Main Category : Fashion)

1.Key Responsibilities

• Establish KPIs, manage performance, and formulate sales strategies for each channel and brand.
• Develop performance dashboards for external malls.
• Plan promotions by category.
• Collaborate on ongoing and event-based volume and product planning with enrolled brands.
  

2. Key Achievements

• Expanded categories from fashion to beauty, living, and food through data-driven decision-making in the fashion category partnership operation.
• Significantly increased revenue for the partner company through category/brand/product-level data management and sales strategy formulation.
  

[Channel Sales]

• Currently responsible for 55% of the current partnership team's revenue.
• Expanded channel sales by focusing on beauty/living/food categories, leading to a 230% growth in channel revenue during the assigned period.
• Achieved the highest-ever channel sales through a group event planned in collaboration with in-house brands (New Balance, Shoopen, SPAO, etc.).
• Conducted data analysis to discover key items and organized marketing events at the product level.
• Achieved the highest performance in the channel through collaboration with various departments within the company after entry.
• Managed corporate account transfers, account openings, and closings.
• Led the grand opening of CJ OnStyle API channel, including checking service items related to channel opening, and negotiating promotions and event details.
• Stabilized monthly operations of the large deal booth on WeMakePrice API by opening it to deplete carried-over inventory, achieving daily goals of 5,000 deals and 100 million deals through a pre-sales planning process by product.

[Service Operations]

• Expanded operational product groups through trend and customer behavior analysis using data on brands/product groups/products, etc.
• Improved channel return rates from approximately 40% to 15% by adjusting brand-specific safety inventory, shipping deadlines, etc.
• Managed database for corporate transfers, issues arising from mergers and acquisitions, and monitored for product quality (handling requests for product review transfers, coordinating transfer schedules by channel, etc.).
• Conducted A/B tests related to API channel exclusive pricing settings and activated them.
• Experienced and resolved various issues arising from partnership services, demonstrating quick problem-solving skills and an understanding of the e-commerce ecosystem.

E-commerce Operations Department

Online sales for 9 online channels including GS Shop, H Mall, 11th Street, etc.

(Main Category : Digital)

Activated 5 channels through the management of dormant and new channels, maintaining an additional 4 channels. Through the management of dormant channels, the average monthly sales increased by approximately 438% compared to the pre-management period.

[Channel Sales]

• External mall management of digital/appliance category products.
• B2C external mall operations (online channel sales and order management, promotion planning and proposal, sales of enrolled products, advertising management, online product registration, and contract negotiation for new channel entry, etc.).
• Management of sales/profit targets for each channel.

[Service Operations]

• Enhancement of the Sabangnet solution, settlement management, CS (Customer Service) management, etc.
• Experienced various large and small issues arising from detailed services, cultivating the ability to quickly resolve problems.