Hyeona Henna Kim
Marketing Professional
Seongnam
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
-Successful brand/company launch experiences as the founding member of Marketing Dept.
- A holistic marketing communication experience in the Korean market
- Balanced in-house and agency working experiences
- Excellent written and verbal communication skills, fluent in both Korean and English
Overview
9
9
years of professional experience
Work History
Marketing Team Lead
Humax Mobility
Seongnam, South Korea
05.2021 - Current
- As well as providing advanced total mobility platform, Humax Mobility specializes in fleet management systems, EV charging technology and Drone solution. Carplat is one of its brands that offers car sharing and subscription services to complete corporate moving solution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Directed the launch of campaigns for a new platform resulting 423% growth of the actual user amount.
- Built out a culture of robust data collection and A/B testing to iteratively improve campaign performance, leading to an average improvement of 56% from campaign start to end.
- Exceeded sales target by 29% for the full year in 2021.
- Identified appropriate marketing channels and target customers for campaigns.
- Oversaw a team of 2 full-time marketers and 1 designer (paid contractor).
- Minimized resource and time losses by addressing employee or production issue directly and implementing timely solutions.
Marketing Manager
St. Johnsbury Academy Jeju
Jeju, South Korea
03.2017 - 02.2021
- American international school in Jeju, South Korea (HQ: Vermont, U.S.)
- Build and localize the brand 'St Johnsbury Academy Jeju' in the Korean market.
- Hire and coordinate the PR agency to drive positive coverage and enhance the brand reputation.
- Initiate a series of advertising campaigns including TV, radio, outdoor and social media analysis.
- Conduct online ads by digital marketing tool such as Google, Instagram, YouTube, NAVER to Communicate with consumer.
- Crafted concept and content for journal ads and owned media (website & blog).
- Assist Marketing Director in evaluating user engagement by tracking campaigns in Google Analytics.
- Develop and launch the official website and manage its regular content.
- Liaise with 'St Johnsbury Academy' in Vermont, USA to align with global brand strategy.
- Monitor and keep record of competitors to be prepared for any further strategic action and marketing.
- Assist Marketing Director on developing marketing strategies and budgeting on a yearly basis
- Successful brand launch and its campaign with repetitive and effective message delivery to reinforce early branding
- 450% growth of the number of applications after the marketing department set-up (2017)
- Reach 70.6% of total capacity in four year (September 2020)
- Other international schools in Jeju took 6 years to reach 70% of total capacity on average/ Filling rate of international schools in other cities and provinces remains at 43 ~ 62%
- Successful enrollment for the consecutive year, recording 4:1 acceptance rate.
- Develop official logos and 'Brand Guideline' for consistent and effective brand management
Account Executive
IDEASAPIENS
Seoul, South Korea
10.2011 - 12.2014
- Building strong rapport with clients and stakeholders via phone, email and in person
- Identified customer needs to achieve service levels that met and exceeded expectations.
- Manage account budget in marketing channel mix on a regular basis
- Plan and execute extensive multi-touch marketing campaigns to include PR, print advertising, website development, TV/Radio advertising, and other resources
- Work closely with external advertising agency partners to achieve clients' business goals via integrated marketing communication
- Major clients: AMOS Professional, Beauty Beyond Beauty (Audrey Hepburn Exhibition), Bugaboo, KTB Investment & Securities, etc
- Launch 'Zandari Festa', a global town music festival with 300+ local/international artists and music industry delegates participating
Assistant Event Coordinator
BLCOM
Seoul, South Korea
02.2011 - 10.2011
- Festival planning agency in Seoul, South Korea.
- Assist manager to establish, develop and maintain relationships with key clients.
- Plan and manage diverse festivals hosted by local governments.
- Developed decor, theme and ambiance for events to satisfy client's vision and budget.
- Assist with building and managing events strategy and creative development, including budgeting, processes, programming, and working with internal and external partners.
- Provide onsite management of festival and work collaboratively with other onsite professionals.
- Prepare reports analyzing events effectiveness and make necessary improvements and adjustments.
- Coordinated with over vendors and event contributors, caterers and transportation services.
- Brainstormed and implemented creative event concepts and themes.
Education
B.A. - French Language and Literature / Event Management
Kyonggi University
Skills
Key performance indicators
Timeline
Marketing Team Lead
Humax Mobility
05.2021 - Current
Marketing Manager
St. Johnsbury Academy Jeju
03.2017 - 02.2021
Account Executive
IDEASAPIENS
10.2011 - 12.2014
Assistant Event Coordinator
BLCOM
02.2011 - 10.2011
B.A. - French Language and Literature / Event Management
Kyonggi University
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