Hyeri Cha
Final Year Student In HKUST Marketing
Clear Water Bay
Summary
Creative and driven international student from Korea majoring in Marketing at HKUST, with hands-on experience managing Instagram and YouTube channels. Skilled in content creation, audience engagement, and leveraging analytics to grow brand presence. Passionate about storytelling and digital marketing, seeking to bring fresh ideas and proven social media expertise. Eager to contribute to impactful marketing campaigns and gain deeper industry experience in Hong Kong’s dynamic marketing landscape.
Overview
5
5
years of professional experience
4
4
years of post-secondary education
1
1
Certification
2
2
Languages
Work History
YouTube Content Creator
11.2019 - 07.2020
- Filmed and edited 9 videos by Adobe Premiere Pro to ensure high-quality content, gaining insights into video production and digital marketing strategies.
- Used YouTube studios to monitor viewer engagement, identify popular topics, and refine content strategies, contributing to increased channel growth and audience retention.
Content Creator
Clumsy HKlife
09.2022 - 01.2023
- Planned and developed engaging content tailored to a Korean audience in Hong Kong, focusing on topics like university life, local news, and daily living tips.
- Increased 400+ Instagram followers within 6 months through consistent, engaging, and relevant content.
Social Media Manager
Kongall
09.2022 - 12.2022
- Produced visually appealing content, including photos, videos, and detailed captions, showcasing local dining experiences and cultural landmarks on Instagram for new Korean Students in HKUST to navigate life in Hong Kong.
General Affairs Manager
Korean Students' Union in Hong Kong
05.2023 - 05.2024
- Managed partnerships with external organizations, including a fintech company (Hanpass), networking group for professional women (Kowin) to provide career consulting sessions, events, and student resources.
- Organized and promoted various social student events, including cultural celebrations, networking events, and a football league, resulting in increased student participation and community engagement.
Columnist
Weekly HK
06.2024 - Current
- Authored 7 articles for the "HK Study Abroad Diary" section, crafting engaging content to inform and connect with Korean students in Hong Kong. Developed a strong understanding of how to tailor messaging to a specific audience.
Education
BBA - Marketing
Hong Kong University of Science And Technology
Hong Kong 09.2021 - 05.2025
Skills
Content creation
Data analysis
Client engagement
Social media marketing
Certification
Google Ads Certification - Google Skillshop.
Timeline
Columnist
Weekly HK
06.2024 - Current
Google Ads Certification - Google Skillshop.
04-2024
General Affairs Manager
Korean Students' Union in Hong Kong
05.2023 - 05.2024
Content Creator
Clumsy HKlife
09.2022 - 01.2023
Social Media Manager
Kongall
09.2022 - 12.2022
BBA - Marketing
Hong Kong University of Science And Technology
09.2021 - 05.2025
YouTube Content Creator
11.2019 - 07.2020
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