HYE Ryeong LEE
Seoul,Gwangjin Gu
Summary
Strategic and results-driven sales & marketing professional with a proven track record in driving revenue growth, expanding market presence, and building high-value partnerships. Expertise in global account management, trade marketing, and strategic sales planning to optimize performance in competitive international markets. Successfully led initiatives that boosted U.S. tourism demand in Korea, leveraging market insights, negotiation skills, and targeted sales strategies. Adept at developing client-focused solutions, strengthening brand positioning, and driving business growth through data-driven decision-making.
Overview
9
9
years of professional experience
Work History
Assistant Marketing Manager
IPLUSCONNECT(dba iConnect)
Seoul, Yongsan Gu
09.2023 - Current
- Trade Manager at Brand USA Korea, leading strategic initiatives to expand U.S. tourism in the Korean market.
- Cultivate strategic partnerships with wholesalers, retailers, tour operators, and travel agents to promote U.S. destinations, driving awareness beyond major gateways.
- Develop innovative travel products in collaboration with key tour operators, emphasizing secondary U.S. destinations.
- Spearhead high-impact sales and marketing initiatives to strengthen Brand USA’s footprint in Korea’s travel trade industry.
- Led Brand USA’s first independent sales mission in Korea, strengthening partnerships and expanding market presence through high-impact engagements.
- Launched Korea’s first Brand USA MegaFam with Korean Air and Delta, executing an exclusive agent incentive program and immersive U.S. travel experiences to boost frontline sales confidence.
- Drove a 105% increase in passenger sales by partnering with Korean Air, implementing targeted campaigns to sustain demand during downturns.
- Executed a high-impact advertising campaign in Gangnam, launching a promotional booking page that directly converted engagement into U.S. travel sales.
Resident Operations Manager
DN KOREA
Seoul, Yongsan Gu
12.2021 - 12.2022
- Managed key corporate accounts as the primary account owner, ensuring strong client relationships and business growth.
- Developed premium living solutions in Seoul, offering high-end housing opportunities with low deposit requirements.
- Contributed to a 70% annual increase in total units and a 55% growth in Dongnae FLEX users, driving significant business expansion.
- Led the ‘Dongnae PLUS’ partnership initiative, securing collaborations with premium lifestyle service providers to create new business opportunities.
Cluster Sales Executive - Sales & Marketing
Seoul Dragon City
Seoul
08.2021 - 11.2021
- Served as Cluster Sales Executive, managing key corporate accounts and driving revenue growth.
- Analyzed sales data and team performance to develop strategic, data-driven sales goals.
- Achieved 110% of the Q4 2021 revenue target, surpassing business objectives through effective sales strategies.
- Led global RFP submissions for key corporate accounts, utilizing strategic analysis and planning to secure new business opportunities.
Groups & Meetings Support Executive
InterContinental Hotels Group
Makati
08.2018 - 07.2021
- Analyzed past sales data and team performance to develop realistic sales goals
- Provided direct support to Key Account Managers and Directors, which includes project coordination and liaison with internal departments, clients and hotels
- Associated in managing 100+ Key corporate accounts from South East Asia & Korea collaborating with 5,800+ IHG Hotels
IHG Rewards Club Representative
InterContinental Hotels Group
Makati
05.2018 - 08.2018
- Entered rewards data into system to track new activities and set up or modify accounts
- Explained rewards program, promotions and other marketing information in detail to guests
- Increased revenues and supported business goals by developing public relations strategies and campaigns
Guest Relations Executive
InterContinental Da Nang Sun Peninsula Resort
Da Nang
08.2017 - 11.2017
- Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements
- Directed staff to handle needs for individual guests to resolve issues and generate positive customer experiences
- Monitored guest services personnel for efficiency and accuracy of response to guest complaints
- Monitored guest feedback, using to improve service and departmental operations
Guest Relations Executive Trainee
InterContinental Da Nang Sun Peninsula Resort
Da Nang
01.2016 - 06.2016
- Served as main point of contact for VIP guests and kept hotel departments briefed on individual requirements
- Regulated appropriate staffing levels to meet business and customer requirements
- Collaborated with outside departments to coordinate solutions and retain guest satisfaction
Education
BBA - International Hotel Management
Les Roches Global Hospitality Education
Bluche, Switzerland05.2017
Skills
- Strategic planning
- Trade Marketing
- Market analysis
- Sales strategy
- Team collaboration
- Effective communication
- Negotiation skills
- Problem solving
- Corporate communications
- Business networking
- Sales support
Languages
Korean
First Language
English
Proficient (C2)
C2
Vietnamese
Intermediate (B1)
B1
References
References available upon request.
Timeline
Assistant Marketing Manager
IPLUSCONNECT(dba iConnect)
09.2023 - Current
Resident Operations Manager
DN KOREA
12.2021 - 12.2022
Cluster Sales Executive - Sales & Marketing
Seoul Dragon City
08.2021 - 11.2021
Groups & Meetings Support Executive
InterContinental Hotels Group
08.2018 - 07.2021
IHG Rewards Club Representative
InterContinental Hotels Group
05.2018 - 08.2018
Guest Relations Executive
InterContinental Da Nang Sun Peninsula Resort
08.2017 - 11.2017
Guest Relations Executive Trainee
InterContinental Da Nang Sun Peninsula Resort
01.2016 - 06.2016
BBA - International Hotel Management
Les Roches Global Hospitality Education
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